Strategic Market Planning and Market Development: Their Effect on Proposal Preparation.
Preproposal Marketing and the Decision to Bid.
Preparing for Proposal Activities.
Organizing the Proposal Team.
The Request for Proposal: What to Expect.
The Technical Proposal.
The Organization and Management Proposal.
The Cost Proposal.
Computer–Aided Preparation of Requests for Proposals (RFPs) and Proposals.
How the Proposal Is Evaluated.
Key Elements Required for Success.
Case Study: A Winning Proposal.