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The Innovation Equation. Building Creativity and Risk–Taking in Your Organization

  • ID: 2215903
  • Book
  • September 2002
  • 224 Pages
  • John Wiley and Sons Ltd
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A Step–by–Step Guide for Building Innovative Capacity in Organizations

"Practical in so many ways, this book should top your reading chart if you are at all interested in the business of being more innovative or coaching others. I use the term ′business′ because innovation is no longer a soft skill, but one that drives organizational success." Dr. Mitchell Kusy, coauthor of Fast Forward Leadership

"The approach articulated in The Innovation Equation has provided the Cargill Global Organization Effectiveness Department with a powerful method to build innovation in individuals and groups at all levels throughout the company." Rae Lesmeister, OE Manager and Cargill OE Creatrix Coaches (Vicki Hargrove, Ian Stephenson, Ipek Uzer, Barbara Luke, Eve Stranz, Amy Cullen, Lorraine Wrafter, and Holly Keller)

"The model is a quick, easy way to check out your approach to creativity. The creative innovative process is a balance of the intuitive and the rational. By working with the information in this book, you can discover, explore, learn, and develop your own personal approach to creativity and innovation. Creativity is accumulative. The more creative you are, the more you will be able to create!" Sue Eklund, manager, global leadership and learning, Seagate Technology

"This book is seasoned, incisive, and practical. Like a Swiss Army Knife, it gives people access to the tools and wisdom required for innovation." Richard J. Leider, chairman, The Inventure Group and coauthor of the best–selling books, Repacking Your Bags and Whistle While You Work

"The Innovation Equation is a remarkable book. The thing that stunned me was how exactly ′on target′ it is for issues that we are grappling with right now. The book fills a critical need. The Innovation Equation provides a straightforward way to increase innovation within an organization." William Gjetson, director human resources, Caterpiller Paving Products

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List of Exhibits, Figures, and Tables.



1. Perspectives on Innovation.

The Nature of Innovation in Organizations.

Creativity and Innovation.

Fostering Creativity in Organizations.

Risk Taking and Innovation.

Fostering Risk Taking in Organizations.

Innovation = Creativity x Risk Taking.

Ideas for the Consultant.

2. Assessing Innovative Capacity.

The Assessment.

The Orientations.

Changing Orientations.

Ideas for the Consultant.

3. The Drivers of Creativity and Risk Taking.

The Drivers.

Innovative Capacity Continuum.

Creativity Driver Stories.

Risk–Taking Driver Stories.

Final Thoughts.

Ideas for the Consultant.

4. Two Tales of Innovation.

A Grimms′ Fairy Tale.

A Contemporary Story.

Ideas for the Consultant.

5. The Stop Signs to Innovation.

Stop Signs to Innovation.

Illustrating the Power of the Stop Signs.

Ideas for the Consultant.

6. The Innovation Equation in Action.

The 4As: Aim, Assess, Activate, Apply.

Organization #1: Model, Inc., the Modifier.

Organization #2: PLANet Partners, LLC, the Planner.

Organization #3: ITEC.com, the Innovator.

Organization #4: Your Team/Organization.

Ideas for the Consultant.

7. The Innovative Leader.

Create an Innovative Culture.

Set an Innovative Aim.

Become More Innovative Yourself.

Create Innovative Teams.

Ideas for the Consultant.

8. The Innovative Consultant.

The Drivers in Action for an OD Consultant.


Is It Working?

Final Thoughts.

Appendix A: I3: Investing in Innovation.

Appendix B: The Creatrix Ba: A Process for Creating Innovative Ideas.


About the Series.

Statement of the Board.

Afterword to the Series by Richard Beckhard.

About the Editors.

About the Authors.

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Jacqueline Byrd
Paul Lockwood Brown
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