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The Corporate University Workbook. Launching the 21st Century Learning Organization

  • ID: 2215950
  • Book
  • February 2005
  • 160 Pages
  • John Wiley and Sons Ltd

The Corporate University Workbook

Align Your Employees′ Skills with Your Corporate Objectives by Building a Corporate University!

The Corporate University Workbook gives you everything you need to create an effective, systematic learning infrastructure within your organization. As a result, you will develop employees who are capable of adapting to rapid changes and who deliver the results your business needs! This resource offers a dynamic combination of practical methodology, best practices, and step–by–step guidance. The Workbook, along with the Companion Website, are filled with the tools, templates, and activities you need to develop and implement a corporate university.

Build a corporate university in your organization and develop human talent in an effective and measurable manner. The Corporate University Workbook will help create a highly effective corporate university that will

  • Identify your organization′s competencies and skills
  • Develop the specific development programs with internal or external formal training, experiential learning, and coaching
  • Encourage the growth of informal learning communities
  • Foster networking and the exchange of learning
  • Help you build learning into the work process
  • Disseminate and increase knowledge
  • Help employees develop strong career choices and skills
  • Anticipate the skills, competencies, and abilities your organization will need in the future

In addition, this important book offers trainers and HR professionals the information needed to overcome mistakes and avoid common pitfalls such as simply renaming the training function, focusing too much on curriculum, failing to get senior–level management buy–in, failing to adequately market to internal participants, overemphasizing technology, and empire building.

The Corporate University Workbook will be your hands–on resource for creating a training and learning environment today that will increase your organization′s ability to meet its business goals tomorrow.

"This is a great read for learning professionals. It provides practical, usable strategies and approaches for enterprise learning."
—Elliott Masie, The MASIE Center

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List of Tables, Figures, Templates, Exercises, and Survey.

CD Contents.


Introduction: Getting the Most from This Resource.

1 The Value of a Corporate University.

What Is the Value of a Corporate University to Your Organization?

The Value of Learning.

Return on Investment.

Support for Your Corporate University.

Deep Commitment.

First Steps Toward Creating Your Corporate University.


2 Planning the Corporate University: Strategy and Direction.

The Importance of Strategy.

Strategy Is Fundamental: Form Follows Function.

When Do You Use These Approaches?


3 Determining the Scope, Stakeholders, and Operating Principles.

Determining Your Scope, Stakeholders, and Operating Principles.

Early Planning.

Action Steps.


4 Governance: Who Decides What?

The Importance of Governance.

The Right Balance.

Rallying of the Committee.

Relationship Building.

Action Steps.


5 Organizing the Corporate University.

Different Models.

How to Decide.

Sharing the Decision: The Role of the Governance Committee.

Action Steps.


6 Staffing the Corporate University.

The Roles of the Corporate University Staff.

Five Steps for Building Your Staff.

Staff Competencies for Your Strategic Direction.

Assessment of Your Current Staff.

Your Staffing Model.

Your Staffing Plan.


7 Funding the Corporate University.

The Three Funding Models.

Choice of a Funding Model.

Implications of Funding Models.

Action Steps.


8 Performance Analysis and Development Delivery.

Strategic Value.

Performance Analysis.


Selection of Delivery Methods.


9 Marketing to Build Brand, Relationships, and Success.

Your Marketing Challenge.

Marketing Partners.

What’s the Message?

Action Steps: Before the Launch.

Action Steps: Marketing After the Launch.


10 Metrics for Measuring Success.

Measuring Intangibles.

Six Keys to Making Measurement Work.

Kirkpatrick’s Four Levels.

Efficiency and Effectiveness.

Action Steps.


11 Final Thoughts.


About the Authors.

How to Use the CD–ROM.

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Kevin Wheeler
Eileen Clegg
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