Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada′s Maclean′s Magazine called ′The Theory that Explains Everything′. The authors mesh UK biologist Richard Dawkins′ concept of ′memes′ with Gravesian ′value systems′ in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new ′Science of Memetics.′
Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top–level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.
Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
Part I: Overview of Spiral Dynamics:.
1. Different Times Produce Different Minds.
2. The Nature of MEME systems.
3. The Mind of the Spiral.
Part II: The Dynamics of the Spiral′s MEME′s:.
4. Change and the Spiral.
5. The Dynamics of Leadership.
6. Spiral Wizardry.
7. Spiral Alignment: Streaming Visions into Reality.
8. Spiral Integration: Power and Precision in Organization Design and Transformation.
Part III: The Spiral Wizard′s Field Manuel: .
9. Beige: Survival Sense. The Instinctive MEME.
10. Purple: KinSpirits. The Clannish MEME.
11. Red: PowerGods. The Egocentric MEME.
12. Blue: TruthForce. The Purposeful MEME.
13. Orange: StriveDrive. The Strategic MEME.
14. Green: HumanBond. The Relativistic MEME.
15. Stepping Over to the Second Tier. Yellow: FlexFlow. The Systematic MEME.
16. The Second Tier, A Second Step. Turquoise: GlobalView. The Holistic MEME.
Part IV: Global Order and Chaos on the Dynamic Spiral:.
17. Global Awakenings: ′New World Order′ (and Chaos).
Resources for Spiral Wizards