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Polls and Surveys. Understanding What they Tell Us. Research Methods for the Social Sciences

  • ID: 2216321
  • Book
  • Region: United States
  • 250 Pages
  • John Wiley and Sons Ltd
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Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
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1. Polling the Public: Purpose and Process

2. Growth of Public Opinion Polling

3. Proper and Improper Uses of Surveys

4. The Organizations That Do the Polling

5. How Information Is Collected

6. How Respondents are Selected

7. Asking the Question: How Wording Affects Response

8. What Do the Answers Mean?

9. Understanding Sources of Error

10. Should Polls Be Banned?

11. Effects of Polls on Elections, Governments, Business, and Media

Glossary

References

Index

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Norman M. Bradburn
Seymour Sudman
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