Michael R. Bloomberg).
Chapter 1: Getting Started.
Chapter 2: Choosing Your Method of Sale.
Negotiated or competitive?
Chapter 3: Getting Advice.
What your financial adviser can do for you.
Chapter 4: How to Sell Bonds the Right Way.
Paying the lowest interest cost.
Chapter 5: The Role of the Underwriter.
Watch what they do.
Chapter 6: How to Get into Trouble.
You are responsible for your bonds.
Chapter 7: The Bond Counsel.
Chapter 8: Who Buys Your Bonds?
A smaller group than you′d think.
Chapter 9: Public Relations.
How to win bond elections.
Chapter 10: What Happens in a Bond Sale.
Step by step.
Chapter 11: Credit Ratings.
A continuing relationship.
Chapter 12: After the Sale.
Don′t get burned.
Resources and Glossary.