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Will Work for Fun. Three Simple Steps for Turning Any Hobby or Interest Into Cash. Edition No. 1

  • ID: 2216841
  • Book
  • June 2008
  • 240 Pages
  • John Wiley and Sons Ltd
Will Work for Fun presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.
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Acknowledgments ix

Foreword Dr. Joe Vitale xi

Prologue “Why Don’t They Stop?” xiii

A Million to One xiv

What Would You Do? xvi

We Can All Be Rock Stars xvii

Introduction The True Nature of Work xix

Round-the-Clock Non-Workaholic xx

Work: A Different View xxi

A Best-Selling Author’s Life - Without Writing a Word xxiii

Publishers Make the Real Money xxvii

About the Author xxix

CHAPTER 1 The Sitcom as Life 1

Why Your Life Never Matches What You See on the Screen - And How Easy It Is to Create a Life That Does 1

Inventorying Your Life Experience 14

Identifying Your Real Passion 17

Where You Are Now - And Why 23

Getting Where You Want to Be - Fast 31

FUN Money Profile: Erik D. Stafford 38

Wrap-Up 40

CHAPTER 2 Which Friend Are You? 43

Jenny Gets Started 44

A Different Definition of Work 46

Rachel, Monica, Chandler, or Ross? 50

What about Phoebe - Or Joey? 52

Discovering the Character You Really Play in Your Life 53

Reinventing the Character You Really Play in Your Life 56

FUN Money Profile: Jorge Arguello 59

Wrap-Up 61

CHAPTER 3 It All Starts with a Book 63

Free Fun Is Great Fun 64

Mail Boxed In 66

Plotting Your New Life 67

Storyboarding Your New Life: It’s like Planning a Screenplay - But a Lot Easier 71

Casting Call: Plugging In Your Character 75

Characters Count 78

Be Your Own Nielsen - Finding Out What Your Prospects Want to Buy before You Spend One Minute
Developing Anything 80

Planning the Happy Ending 84

FUN Money Profile: Lori Steffen and Jeff Wark 86

Wrap-Up 90

CHAPTER 4 Scripting the Pilot 93

A Small Social Experiment 94

If You Can Write - Great! 95

If You Can’t Write or Simply Don’t Want to Write - Great! 98

The Key to FUN Money: Think like a Publisher 100

Finding the Right Resources 104

Preselling the Fall Season 119

Selecting the Right Product/Promotional Mix 120

FUN Money Profile: Don Strinz 139

Wrap-Up 143

CHAPTER 5 The “Pitch” 147

Selling Isn’t Hard When You’re Selling You 147

Setting Your Marketing System Goals 148

You Have to Sell Free, Too 149

How to Create a Marketing Campaign That Will Attract Prospects 150

Mr. Whipple Really Knew His Marketing 151

A Driving Rain - of Prospects, Customers, and Cash 160

An Easy Marketing System for $200 or Less 160

Virtually Lock Out Any Potential Competitors 166

FUN Money Profile: Randy Charach 168

Wrap-Up 173

CHAPTER 6 The Payday That Never Ends 177

Recycling: It’s Not Just for Aluminum Cans 177

How to Repurpose Everything You Do 178

Your Newsletter - The Constant Marketer 180

Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans 182

FUN Money Profile: C. J. Bronstrup 185

Wrap-Up 189

Epilogue 191

FUN Money Profile: Lee and Robin Collins 192

Afterword Mark Joyner 203

Index 205

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Alan R. Bechtold
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