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Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

  • ID: 2217003
  • Book
  • July 2009
  • 224 Pages
  • John Wiley and Sons Ltd
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"Attention rainmakers: this is the book you′ve been looking for. And if you′re not a rainmaker, today is a great day to start."

Seth Godin, author of

"The economy calls for bigger, smarter, more realistic, and more effective ways of selling professional services. This book is filled with bigger, smarter, more realistic, and more effective ways. It′s just the ticket for the times."
Jay Conrad Levinson, the "father of guerrilla marketing"

"Michael McLaughlin is a gifted rainmaker who has given us the final word on how to win complex sales. This immensely practical book is rich in the detailed how–to that will enable readers to connect with clients and consistently gain their commitment to mission–critical programs and projects."
Andrew Sobel, author of All for One and Clients for Life

"Whether you sell services or manage a team that sells, Winning the Professional Services Sale is a must–read book. Read it from start to finish, or just open to any chapter, and you′re sure to find insights that will tip the scales toward your offering in any sales effort."
Jeffrey Fox, bestselling author of Rain: What a Paperboy Learned About Business

"This book clears away decades of confusion and sales mumbo jumbo, simplifying the process into three logical steps: connect, collaborate, and commit. For accountants, lawyers, engineers, scientists, and a whole range of professionals who don′t necessarily see themselves as salespeople, this is an elegant, logical way to understand and master the process."
Tom Sant, founder of Hyde Park Partners and author of Persuasive Business Proposals

"With this book, McLaughlin continues his insightful contribution¿to the under–standing of how to market and sell professional services. It is a practical guide to face–to–face selling for professionals."
Ford Harding, author of Rain Making and Creating Rainmakers

"This is a timely book that makes a compelling case for taking a much more systematic approach to selling professional services, especially in the current economic climate."
Fiona Czerniawska, coauthor of Business Consulting and cofounder of sourceforconsulting.com

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Acknowledgments ix

Introduction xi


CHAPTER 1 Seven Realities of Selling Services 3

CHAPTER 2 Before You Call (or Meet) Any Client 13

CHAPTER 3 Master the Client Interview 23

CHAPTER 4 Uncover the Real Problem 35


CHAPTER 5 When It Pays to Walk Away 47

CHAPTER 6 Five Elements of a Winning Sales Strategy 59

CHAPTER 7 Who Cares about This Sale . . . and Why? 75

CHAPTER 8 Shift Happens: Predicting Surprises 85

CHAPTER 9 The Perfect Sales Proposal 95


CHAPTER 10 The Art of the Sales Presentation 113

CHAPTER 11 Seal the Deal: Negotiating to Close the Sale 127

CHAPTER 12 What to Do When You Win . . . and When You Don’t 139

CHAPTER 13 Making the Second Sale and Beyond 149


CHAPTER 14 The Seven by Seven Seller 161

CHAPTER 15 Putting It All Together 173

Notes 183

Seller’s Resource Guide 187

About the Author 191

Index 193

Also by Michael W. McLaughlin 201

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Michael W. McLaughlin
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