This book helps to answer these questions for the senior manager responsible for company strategy; the project manager who’s been asked to chart and defend a new strategic course of action; and the student wishing to “learn the ropes” of strategy-creation. This book offers no theoretical strategy “frameworks”. Nor does it propagate a specific strategy of any kind. It is, quite simply, a “cook book” describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies.
The Craft of Strategy Formation provides a crisp account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral account of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal “infotainment” books for the general reader.
What is this book all about?
Introduction to the Allware case study.
Part I – The preparation phase.
1 Days 1 to 5 – We create a question out of a concern.
2 Days 6 and 7 – We set up a project organisation.
3 Day 8 – We structure the question.
4 Day 9 – We formulate hypotheses.
5 Day 10 – We make a work plan.
6 Allware: the first two weeks.
Part II – The analysis phase.
7 Days 11 and 12 – We develop the analyses further.
8 Days 13 to 17 – We collect data.
9 Days 18 to 42 – We carry out the analyses.
10 Days 43 to 45 – We present the conclusions.
11 Allware: on with the analysis.
Part III – The selection phase.
12 Day 46 – We put forward some business options.
13 Day 47 – We draw up scenarios.
14 Days 48 to 57 – We model the results.
15 Days 58 to 60 – We choose the strategic direction.
16 Days 61 to 65 – We write the strategic plan.
17 Allware: make a choice and carry on.
Part IV – The implementation phase.
18 Set up an organisation to implement the strategy.
19 Draw up the implementation plan.
20 Direct progress.
Profile of OC&C Strategy Consultants.