Peter Senge, author ofThe Fifth Discipline
"To the Desert and Back is a marvelous leadership story, an inspirational way to teach and learn about change. Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth."
Noel Tichy, professor at the University of Michigan Business School and coaut hor of The Cycle Of Leadership
"This is a business story that talks to the heart. To the Desert and Back illuminates how tapping into ′heart intelligence′ can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you′ll experience new possibilities for your organization and for yourself."
Joe Jaworski, author of Synchronicity
"The men and women of Van den Bergh have been among the trailblazers on Unilever′s path to growth. Their successes and setbacks in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile."
Antony Burgmans and Niall FitzGerald, chairmen of Unilever
Part I: Turnaround
1. Wake–Up Call 3
2. Rebuilding the Business 15
Part II: Takeover
3. Merger or Takeover? 31
4. Going into Therapy 41
5. Revolution and Chaos 55
Part III: Transforming the Organization
180 Leaders in Charge 67
7. Community or Cult? 79
8. The McVan den Bergh Clan 89
Part IV: Transforming the Business
9. Growing a Market: Foods 103
10. Growing a Brand: Fats 117
11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade 129
Part V: Transfer
12. To the Desert 145
13. The Legacy of Growth 155
Part VI: Takeaways for Leading Change
14. Change Models and Methods 169
15. Change as Theater 183
16. Holistic Integration 195
Appendix 1: Cast of Characters Then and Now 207
Appendix 2: Learning History 211
Notes and Sources 221
About the Authors 247
Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.
George Roth is a consultant, author, and research associate at MIT′s Sloan School of Management.