The Innovation Wave. Meeting the Corporate Challenge

  • ID: 2217193
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance.

The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading–edge innovation. Based on work conducted by the London Business School′s Innovation Exchange, and supplemented by ′never–seen–before′ contributions from a glittering array of stellar academics and professionals, including:

∗ Gary Hamel

∗ Costas Markides

∗ Pierre–Yves Gerbeau

∗ Gareth Jones

The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first–class understanding of how to build winning innovation performance in their own companies.
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Sink or swim – Introduction.

1. Gauging the sea – understanding where we are.

What do we mean by innovation?

The importance of innovation.

The current status of innovation – a view from the Innovation Exchange.

Change is the only constant.

Drivers of change.

Anchor points.

2. Rising tides – establishing an urgency.

The rapids of change – Gary Hamel, Strategos.

Anchor points.

3. Fishing where the fish are – the need to focus.

Strategy and vision.

Throwing a brand a lifeline – P–Y. Gerbeau, former CEO of the Millennium Dome in London.

Context and constraints.

Walking on water – how to win by breaking the rules – Costas Markides, London Business School.

The role of communication.

The issue of measurement.

Anchor points.

4. Riding the wave – how to make it happen.

Where ideas come from.

Freak waves – make the most of them – Gareth Jones, formerly Head of Human Resources at the BBC

The role of market research.

From concept to implementation.

A note on processes.

Approaches to infusing innovation.

Keeping innovation afloat – innovation as a cycle of tension and tranquillity – Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School.

Anchor points.

5. Riding on the crest of the wave – how to stay on top.

The role of leadership.


Finding the fish and aligning the fleet – making innovation an everyday capability – Jens Maier and Ian Owen, Zurich Financial Services.

The role of the human resource (HR) department.

Work environment.

Anchor points.

6. Endless as the sea – innovation challenges.

Innovation paradoxes.

Future innovation challenges.

Final comment.

Suggested reading.



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Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity.

Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).
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Note: Product cover images may vary from those shown