The Relationship Edge. The Key to Strategic Influence and Selling Success. 3rd Edition

  • ID: 2217231
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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A proven three–step process for building and leveraging vital business relationships

The Relationship Edge shows you exactly how to build powerful, profitable business relationships. Jerry Acuff provides real–world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. He shows you how to really connect with those important people in your life who are not easy to connect with.

This revised Third Edition includes new contemporary case studies and offers a fresh focus on building and nurturing relationships online. With powerful step–by–step guidance, The Relationship Edge arms you with the tools and advice you need to develop strong, rewarding relationships with customers, coworkers, and managers and that means more business and more profits for you and your partners.

"Jerry Acuff is the Dale Carnegie of the twenty–first century. In today′s social media environment, it′s tough figuring out how to develop, maintain, and leverage important business relationships. The good news is the answers you need are in this book." Paul Cherry, author of Questions That Sell and Questions That Get Results

"As someone who teaches professional selling at the university level, this new edition of Relationship Edge is a must–read for my students. The inclusion of social media and technology in building relationships speaks directly to the college students who will be the torchbearers for professional selling in this millennium. This book will help them become masters of their own destiny." Dan C. Weilbaker, PhD, McKesson Pharmaceutical Group Professor of Sales, Northern Illinois University

"In business as in life, it is your relationships that will make or break your success. The principles Jerry Acuff teaches are simple but complex in that you must commit to practice them while looking at your relationships more critically. In this highly technical world we live in, one might think that you simply need to be better at the technology, but that is only true once a relationship is established. All deals are still made with a handshake, and no one is better at teaching you how to get there than Jerry. A must–read." Clarissa Etter–Smith, Area Sales Director, Shire Pharmaceuticals

"The Relationship Edge will help you build and leverage important business relationships using technology and social media. Simply put, the ideas in this book are powerful regardless of what you do for a living." Duggar Baucom, Head Basketball Coach, Virginia Military Institute

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Chapter 1 Relationships Are Everything.

Breathe AIR into Relationships.

Learn to Build Relationships.

Payback Time In Memphis.

Relationships Can Trump Price.

Four Fundamental Selling Truths.

Meaningful Dialogue Comes With Trust.

Chapter 2 Climb the Relationship Pyramid.

The Relationship Pyramid Levels.

You Need Knowledge, Integrity, Actions.

Key Points About the Pyramid.

Chapter 3 How to Build a Relationship.

What You Think Is Step 1.

Learn Strategies, Not Tactics.

Chapter 4 Ask the Twenty Questions.

Start with a Self–Check.

Sharing Creates the Relationship.

Learn What Someone Treasures.

Thirteen Facts About Human Beings.

Let the Other Person Talk.

Sell by Not Selling.

Start with These 20 Questions.

Memorize the Questions, but Think FORM.

Tell Me Something That Will Surprise Me.

Respect Their Time and Opinions.

Plan What You Will Ask.

Chapter 5 Ask the Questions Properly.

Motives Matter.

Setting up a Good Question.

Analyze the Bridge to the Question.

What Do You Need to Achieve Today?

Ask Personal Questions First.

Hold up a Book.

Don′t Suggest an Answer.

Find Common Ground.

Make Them Think.

Stimulate Real Thinking.

Ways to Gain Respect.

Chapter 6 Probe for Small World Connections.

Connect for Yourself.

Use the Small World Phenomenon.

Connect for the Other Person.

Connect with Difficult People.

Probe for Connections.

Chapter 7 Build Relationships on Actions.

Show You Genuinely Care About Other People.

Business Gifts Are Not Unselfish Acts.

Be Alert to Opportunities.

Chapter 8 Map Your Key Relationships.

Map Relationships with Four Groups.

People Inside the Organization.

People Outside the Organization.

People Important to Your Career.

People Who Are Upset with You.

Build Relationships Strategically.

Chapter 9 Hop from One Pyramid to Another.

Pyramid Hopping Is Not Networking.

Friendly Is Not the Same as Friendship.

Pyramid Hopping in Practice.

Pyramid Hopping Requires Questions.

Pyramid Hopping Usually Requires Specifics.

Chapter 10 Gain Respect Thirteen Ways.

Identify Qualities You Respect.

Thirteen Ways to Gain Respect.

Examples of Building Respect.

Be Genuinely Interested in the Other Person.

Do What You Say You Will Do.

Be Knowledgeable, Be Inquisitive, or Be Quiet.

Control Your Emotions; Anger Manages Everything Poorly.

Be Honest and Straightforward.

Be Objective and Avoid Appearing Biased.

Be Persistent, but Never Be Aggressive.

Be a Learned Person with Some Expertise.

Be Courteous to Everyone.

Always Listen Intently to the Other Person.

Seek to Understand Other People.

Do Things That Demonstrate Your Unselfish Nature.

Find Out What People Want, and Help Them Get It.

Chapter 11 Write Clear, Specific Goals.

Understand Your Goal–Seeking Mechanism.

Goals Have Five Characteristics.

Be Clear About What You Want.

Write Down Your Goals.

Set Goals In Line With Your Gifts.

Don′t Let Others Discourage You.

Take the Pressure Off Yourself.

Chapter 12 Maintain Your Meaningful Relationships.

Create Time for Relationships.

Help Others to Succeed.

Keep the Dialogue Continual.

Make Contact When You Don′t Need Help.

Chapter 13 Use Social Media to Build Relationships.

The Goal is to Offer Value.

Form A Network of Relationships.

Don′t Friend or Link to Everyone.

Six Tips for Better Social Media Relationships.

Chapter 14 And What If You′re The Boss?

The Six Drivers of Business Success.

Problems with Command and Control.

Job Satisfaction and Dissatisfaction.

Problems with Sales Training.

Selling Is Learning and Teaching.

What Managers Should Be Doing.

A Coaching Process for Relationship Development.

Build Relationships Routinely, Consciously, Deliberately.



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Jerry Acuff is CEO of Delta Point, Inc., a Scottsdale, Arizona based consultancy that helps market–leading companies find new and innovative ways to market products. Over the last fifteen years, he has spoken and consulted extensively on the issues of sales excellence, change leadership, and customer–focused organizations. A graduate of the Virginia Military Institute, he has also served as Executive in Residence at the Amos Tuck School of Business at Dartmouth College.

Wally Wood is a professional writer and the former editor of two business magazines and an international marketing newsletter.

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