Analysis of a News Story.
Basic Steps to a Successful Publicity Program.
Your Media List.
A Copycatter′s Primer.
Copy Preparation for Hard–Copy News Releases.
Hard–Copy Press Kit Preparation.
Wire Services and Syndicates.
What You Should Know About Video and Radio News Releases.
Do–It–Yourself Advertising in Print Media.
Do–It–Yourself Broadcast Advertising.
Anatomy of a Newspaper.