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Orchestrating Success. Improve Control of the Business with Sales & Operations Planning. Edition No. 1

  • ID: 2217279
  • Book
  • June 1992
  • 176 Pages
  • John Wiley and Sons Ltd
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.
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Walter E. Goddard
Richard C. Ling
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