Orchestrating Success. Improve Control of the Business with Sales & Operations Planning

  • ID: 2217279
  • Book
  • 176 Pages
  • John Wiley and Sons Ltd
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company′s business plan and each department′s operations, accurately anticipate changes in customer′s needs and significantly improve a firm′s competitive position with an enhanced level of customer satisfaction.
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Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.
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Richard C. Ling
Walter E. Goddard
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