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New Dimensions in Investor Relations. Competing for Capital in the 21st Century. Edition No. 1

  • ID: 2217285
  • Book
  • November 1997
  • 432 Pages
  • John Wiley and Sons Ltd
The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.
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The Art and Craft of Investor Relations.

The Marketing Approach.

The Cast of Characters.

The Changing Landscape of Analysis.

Working with the Financial Community.

The Computer in Investor Relations.

Corporate Communications.

The Financial and Business Media.

Rules of Disclosure: The SEC and the Markets.

Going Public.

Shareholder Relations.

The Investor Relations Counsel.

Competing for Capital.

Appendices.

Index.
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Bruce W. Marcus
Sherwood Lee Wallace
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