Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user–friendly volume gives you:
- Authoritative advice from leading national figures
- Flip–and–find access to critical business information
- Bulleted lists and callout boxes for quick reference
- Clear, insightful explanations of complex business topics
Architect’s Essentials of Winning Proposals presents a complete, organized approach to writing, designing, and presenting proposals that grab clients’ attention, stand out from the crowd, and win contracts! Effectively evaluate opportunities and put your efforts into the work you’re most likely to win. You’ll learn how to design a proposal–writing process and create a proposal team that analyzes client needs and focuses each proposal on demonstrating how your firm will meet those needs. You’ll discover winning ways to personalize proposals, increase success rates, and make the entire proposal process more cost–effective.
Written by a leading expert in the field, Architect’s Essentials of Winning Proposals is an indispensable resource for architects, landscape architects, interior designers, engineers, and others whose business depends on creating effective, affordable, winning proposals.
PART I: PROPOSAL PLANNING.
What′s So Special About Writing a Proposal?
Setting the Stage for Winning Proposals: Marketing.
Setting the Stage for Winning Proposals: How Much Should You Spend?
Setting the Stage for Winning Proposals: Types of Proposals.
To Bid or Not to Bid? The Go/No–Go Decision.
Your Proposal Strategy.
Your Proposal Plan, Your Team, and the Process.
PART II: PROPOSAL ELEMENTS.
Up Front: Cover Letter, Table of Contents, Executive Summary.
Scope of Services and Approach.
Schedule, Budget, and Fee.
Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.
PART III: PROPOSAL DEVELOPMENT.
Giving Your Proposal Finesse: Writing and Graphics.
The Red Team Review.
It′s Ready, Now What?
PART IV: PROPOSAL PRESENTATION.
Your Presentation Team.
Your Presentation Contents.
Preparing and Rehearsing.