Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.
In this groundbreaking new book, the author examines today’s four major ethnic groups African American, Asian American, Hispanic/Latino, and Native American in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy–to–understand language, Cultivating Diversity in Fundraising answers the following critical questions:
- Who are diverse donors?
- What are their charitable traditions and interests?
- What fundraising methods will be successful in diverse communities?
- What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today’s nonprofit sector.
CHAPTER 1. African Americans.
African–American Cultural Giving Patterns.
Current State of African–American Philanthropy.
African Americans Today.
CHAPTER 2. Asian Americans.
South Asian–American History.
Cutural Giving Patterns.
Traditions of Giving and Sharing Among Chinese Americans.
Traditions of Giving and Sharing Among Filipino Americans.
Traditions of Giving and Sharing Among Japanese Americans.
Traditions of Giving and Sharing Among Korean Americans.
Traditions of Giving and Sharing Among South Asians.
Asian–American Growth Patterns.
CHAPTER 3. Hispanic/Latino Americans.
History of Puerto Ricans in the United States.
Traditions of Giving and Sharing Among Hispanics/Latinos.
Guatemalans and Salvadorans.
CHAPTER 4. Native Americans.
History of Native Americans in the United States.
Traditions of Giving and Sharing Among Native Americans.
Native American Demographics.
CHAPTER 5. Diverse Fundraising and Philanthropy Today.
Recent Research on Asian–American Giving Patterns.
Hispanics/Latinos and Fundraising.
Native Americans and Fundraising.
CHAPTER 6. Challenges and Opportunities of Diversity in Philanthropy Today.
Examples of Fundraising in Diverse Communities.
Corporate Grant–Making to Racial Ethnic Communities.
CHAPTER 7. Interviews: Influences on Giving.
Summary of Interviews.
Family Giving Patterns.
Cultural Giving Patterns.
Personal Giving Patterns.
CHAPTER 8. Case Studies.
The Elephant in Our Turn′s Living Room (by Michael L. Edell).
A Capital Campaign for a Roman Catholic Chinese School (by Anonymous).
Sisters of African Descent (by Samuel N. Gough, Jr.).
Insider–Outsider: Major Gift Fundraising Among Some First Nations People (by Prudence S. Precourt, Ph.D., CFRE).
Involving Cuban Americans in South Florida Charities (by Rolando D. Rodriguez, CFRE).
Successful Fundraising for India′s 5–H Program (edited by Janice Gow Pettey, CFRE).
APPENDIX A: Population by Race and Hispanic Origin, for the United States, Regions, Divisions, and States, and for Puerto Rico, 2000.
APPENDIX B: Population by Race and Hispanic Origin, for All Ages and for 18 Years and Over, 2000.
APPENDIX C: Population by Race, Including Combinations of Two Races, 2000.
APPENDIX D: Population by Race with Comparisons, 2000.
APPENDIX E: Difference in Population by Race and Hispanic Origin, 1990 to 2000.
APPENDIX F: States Ranked by Population, 2000.
APPENDIX G: States Ranked by Percent Population Change, 1990 to 2000.
APPENDIX H: Anthropology and the Concept of Race (by Norman C. Sullivan).
GLOSSARY OF RACIAL/ETHNIC TERMS.