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Professional Practice 101. Business Strategies and Case Studies in Architecture. 2nd Edition

  • ID: 2217580
  • Book
  • May 2006
  • 408 Pages
  • John Wiley and Sons Ltd

"Think of this book as a design primer, providing the basics you′ll need to create the practice you want."
From the Foreword to the Second Edition by Thomas Fisher, Dean College of Architecture and Landscape Architecture University of Minnesota

Professional Practice 101, Second Edition sheds fresh light on the many issues involved in the operation of an architectural practice from how a firm is structured to how it manages projects and secures new business. Case studies, new to the Second Edition, augment each chapter.

Professional Practice 101, Second Edition features a wealth of material on:

  • Project management
  • Time management
  • Group dynamics and teamwork
  • Project delivery
  • Communication and leadership skills
  • Design and information technology
  • Marketing
  • Legal and licensing issues
  • Financial management
  • Risk management and professional liability insurance
  • Client and contractor relations

Critical praise for the First Edition of Professional Practice 101:

"Pressman has a knack for capturing the burning issues of the time his latest tome is an attempt to bridge the gap between practice and school, a subject near and dear to many hearts since publication of the Boyer/Carnegie study, Building Community."

"In my book rating system Buy This Book, Borrow This Book, or Burn This Book Professional Practice 101 merits a strong Buy. It′s a good reference for young practitioners and people starting their own firms. And seasoned practitioners will appreciate its underlying thesis: the practice of architecture equals perpetual inquiry."
Architecture Boston

"Pressman′s text, as well as the contributions from numerous practitioners and educators, delivers an engaging dialogue on the state of architectural practice. Pressman intended this book for students and intern architects. However, Professional Practice 101 is equally, if not more, relevant to seasoned practitioners and educators."
Architectural Record

Note: Product cover images may vary from those shown
Foreword to the Second Edition by Thomas Fisher.



Chapter 1. Practice, Practice, Practice.

What It Means to Be a Professional or the Courage to Be a Misfit.

Professionalism and the Public Interest.

Professional Through and Through.

Linking Design and Practice.

For Whom Should You Design?.

Are You an Artist or an Architect?.

Sidebar: Voodoo and Hearsay.

Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA.

Sidebar: Timing of the Architect Registration Examination.

Designing Your Career.

Case Study: Designing Your Career.

Chapter 2. Do the Right Thing.

Architects and Ethics.

Sidebar: Postscript on Ethical Behavior.

Case Study: The Fifty–Nine–Story Crisis.

Chapter 3. The Firm: Commoditiy and Delight.

Design Firm Typologies.

Firm Start–Ups.

Two Start–Up Profiles: Young, Digital, and Good.

Profiles in Courage: Three Firms.

Case Study: ABC/Prieto Haskell.

Case Study Analysis: A Firm in Search of a New Identity.

Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves.

Chapter 4. Project Management.

Managing the Process versus Producing the Product .

Making Group Projects in Studio Work for You .

Client Relations: Of Timing and Schmoozing.

Designing Your Time.

Sidebar: Experimental Drawing–Drawing to Steal.

The Ultimate Manager: The Role of Wisdom in Louis Kahn′s Office.

Case Study: Anne Cahill (A) and (B).

Author′s Case Study Analysis: Portrait of a Project Manager.

Case Study: Drawing as a Means to Practice.

Chapter 5. Making a (Financial) Statement.

Financial Management Primer.

Sidebar: Managing the Labor Force.

The Real Meaning of Green Design: Fees and Schedules.

Conventional versus Progressive Real Estate Development.

Case Study: Downtown Albuquerque Theater Block.

Chapter 6. To Market, to Market.

Top 10 Rules of Marketing.

Marketing for Success.

Sidebar: Selling Architectural Services.

Top 10 Presentation Skills.

Top 10 Principles for Design on the Web.

Case Study: Richards Roth Caruso, Inc..

Chapter 7. Laws and Order.

Thinking Ahead in the Architect–Client Relationship.

The Relationship of the Architect and Contractor.

Top 10 Legal Implications of Electronic Documents.

Case Study: Minor Setbacks.

Case Study: Accounting for Terraces–Dealing with Unclear Regulations.

Chapter 8. Risky Business.

Risk Management and Professional Liability Insurance.

Negotiating Strategies and Consensus Building.

Top 10 Ways to Manage Risk and Prevent Losses.

Case Study: Capital Architects.

Chapter 9. New Modes of Service and Project Delivery.

Models for the Architectural Profession.

The Emergence of the Virtual Architectural Practice.

Computers and Practice: The Digital Guerrilla.

Project Delivery Strategy.

Keys to Quality: Success Strategies in Design–Build Partnerships.

Sidebar: Small–Scale Commercial and Residential Projects.

Leading to Project Delivery in Japan.

Case Study: Digital Practice–Rethinking the Design Process.

Chapter 10. Nontraditional Practice.

The Maverick Architects: Success in Nontraditional Careers.

Sidebar: Choosing Multiple Career Paths .

Pursuing a Career in the Academy .

Out of the Swamp, or the Evolution of a Career.

Case Study: The Urban Design Jazz Ensemble.

Case Study: An Unusual Consulting Practice–Dyer + Dyer.

Case study: Unexpected Opportunities of an Urbanist Practice.

Chapter 11. Social Responsibilities.

Architects as Leaders.

Sidebar: A Situational Team Approach to Mentorship.

The Potential of Pro Bono Practice.

Sidebar: Selling Out or Selling Yourself?.

Building Prose for Building Pros.

Meeting the Minimums and Missing the Point.

Case Study: Transformational Leadership in Architecture Firms.

Case Study: Green Against the Grain .


Note: Product cover images may vary from those shown
Andrew Pressman
Note: Product cover images may vary from those shown