Few companies have stood the test of time like John Deere, one of the world′s most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self–scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator utility vehicle, the company is the leading provider of equipment and services for those who love and work the land, from farms and fields to golf courses to suburban backyards.
The secrets to John Deere′s enduring success go far beyond its well–known popular products, however. The John Deere Way examines the qualities that have led to the company′s enduring performance, providing useful lessons for business managers and people in their everyday lives. These include:
- The importance of integrity
- All relationships must be win–win
- Grow on the strength of your roots
- Put your brand to work (and protect it at all costs)
- Create change through innovation
This straightforward insight into one of the world′s greatest companies is a must–read for anyone who loves John Deere or is interested in learning how its commitment to simple–but–timeless values has led to more than a century–and–a–half of serving customers.
Introduction by Robert W. Lane, Chairman and CEO, Deere & Company.
CHAPTER ONE: Embrace the Culture.
CHAPTER TWO: Quality Comes First.
CHAPTER THREE: Create Change through Innovation.
CHAPTER FOUR: Always Maintain Integrity.
CHAPTER FIVE: Commitment Never Quits.
CHAPTER SIX: Build a Business as Great as Your Products.
CHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs).
CHAPTER EIGHT: All Relationships Must Be Win–Win.
CHAPTER NINE: Grow on the Strength of Your Roots.
CHAPTER TEN: Performance That Endures.
APPENDIX A: John Deere Leadership.
APPENDIX B: Key Dates in John Deere History.
APPENDIX C: John Deere Green Bulletins.
APPENDIX D: John Deere Strategy.
APPENDIX E: John Deere s Business.