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The Last Days of the Giants?. A Route Map for Big Business Survival. Edition No. 1

  • ID: 2217599
  • Book
  • December 1999
  • 270 Pages
  • John Wiley and Sons Ltd
The Last Days of the Giants? A Route Map for Big Business Survival "Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your business model obsolete. Bill Gates knows that. When he says that Microsoft is always two years away from failure, he's not just blowing smoke. The hottest and most dangerous new business models out there are on the Web". Gary Hamel, Fortune Magazine. 1998 If you can positively identify with any of the following statements:

Current mergers and acquisitions activity will continue unabated well into the 21st century

Flashy internet start-ups cannot threaten our core activities built up over years of careful planning, research, branding and marketing

Our sheer size will protect us from the unpredictability of the next few years

We will manage our customers; they will not manage us

The government will always have the best interests of big business at heart

A long-term focus is the key to success

We do not see the value of outsourcing

Just because we are big, it doesn't mean we cannot move quickly
then you and your company may be in very serious trouble. Read Robert Baldock's survival guide for giants, before it's too late. "An intriguling perspective on the 'current future' of global business that few of today's giant corporations can afford to ignore". Dr Paul Taffinder, author of the acclaimed Big Change; winner of the 1999 MCA Business Management book of the year.
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Giants Rule, OK?

The Threat to the Giants.

The Cube Route to Survival.

Dimension One -
Changing Offerings.

Dimension Two -
The Customer as Dictator.

Dimension Three -
Stop Doing Everything.

The Journeys Ahead.


Note: Product cover images may vary from those shown
Robert Baldock
Note: Product cover images may vary from those shown