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Innovate or Perish. Managing the Enduring Technology Company in the Global Market

  • ID: 2217621
  • Book
  • January 2007
  • Region: Global
  • 336 Pages
  • John Wiley and Sons Ltd
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Praise for Innovate or Perish Managing the Enduring Technology Company in the Global Market

"Successful innovation calls for negotiating value–creating, sustainable agreements across various forms of IP, technologies, companies, and even industries and countries. To help envision and pull off the kinds of deals needed for this task licensing, selling, swapping, exchanging, partnering, plus creating truly innovative structures this book offers great examples, insights, and advice from its team of thoughtful authors, who are fresh from the IP trenches."
James K. Sebenius, Gordon Donaldson Professor of Business Administration, Harvard Business School and Vice Chair, Program on Negotiation, Harvard Law School

"Open innovation management, and how it is changing industry, both at home and abroad, is a critical governmental and societal issue, no longer just a business matter. Innovate or Perish provides a critical and eye–opening view to how these principles will affect all of us in the years to come."
Jim Marshall, U.S. Representative Third District of Georgia

"A thought–provoking collection of writings on the intersection of intellectual property and innovation at a time when the viability of companies depends on their ability to innovate and the economic viability of nations depends on new technology."
Lita Nelsen, Director, Technology Licensing Office Massachusetts Institute of Technology

"In crucial ways, this collection is both markedly optimistic and eminently practical about the role of American innovation in a flattening world. It is lively and provocative in the best sense, and it should be read far beyond the offices of IP technology leaders."
Aviam Soifer, Dean and Professor William R. Richardson School of Law, University of Hawaii

"Ed Kahn shares his unique insight into value creation, having served on the front line and in the executive suite of IP management. Ed's vision is a must read for any technology CEO."
Ben DuPont, President yet2.com
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ABOUT THE EDITOR

ABOUT THE AUTHORS.

PREFACE BY HENRY CHESBROUGH.

Part 1:  PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY.

1 THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN).

PART 2: INTELLECTUAL PROPERTY MANAGEMENT.

2 THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH).

3 HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE).

4 GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE).

5 INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO).

PART 3: INNOVATION.

6 INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT).

7 MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP).

8 ROAD–MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY–BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS).

PART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT.

9 OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA).

APPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY–DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION.

10 DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH).

11 INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY).

12 BUILDING COMPANIES ON NOT–SO–FERTILE SOIL (TERI WILLEY).

INDEX.
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Edward Kahn
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