The book provides an exceptionally clear overview:.
∗ How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed.
∗ A description of the key features of markets and how they function, including supply and demand, market structure, buyer behaviour and others.
∗ The need to understand that business strategy is concerned with the formulation of long term plans which have economic, organisational, marketing and financial dimensions.
Carefully tested in wide course use by the authors, the approach that
Companies and Markets takes will allow students of business studies and industrial economics to see the fundamental importance of markets to understanding the competitive and corporate strategies of businesses.
1. Business Strategy: An Overview
2. Industrial Economics: An Overview
3. Company Objectives
4. Company Management and Organisation
5. Horizontal Expansion
6. Vertical Expansion
7. Conglomerate Expansion
8. A Framework for Analyzing Markets and Competitiveness
11. Product Differentiation
12. Market Entry and Exit
13. Multinational Companies
14. Market Performance and Public Policy. Index.