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Understanding Companies and Markets. A Strategic Approach. Edition No. 1

  • ID: 2217677
  • Book
  • July 1994
  • 320 Pages
  • John Wiley and Sons Ltd
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
Note: Product cover images may vary from those shown
Introduction
1. Business Strategy: An Overview
2. Industrial Economics: An Overview
3. Company Objectives
4. Company Management and Organisation
5. Horizontal Expansion
6. Vertical Expansion
7. Conglomerate Expansion
8. A Framework for Analyzing Markets and Competitiveness
9. Costs
10. Prices
11. Product Differentiation
12. Market Entry and Exit
13. Multinational Companies
14. Market Performance and Public Policy. Index.
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Bryan Lowes University of Bradford.

Christopher Pass University of Bradford.

Stuart Sanderson University of Bradford.
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