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Untapped Options. Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care. Edition No. 1. J-B AHA Press

  • ID: 2217870
  • Book
  • April 2000
  • 240 Pages
  • John Wiley and Sons Ltd
An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
Note: Product cover images may vary from those shown
Bea Northcott President Positive Impact in Franklin, Indiana.

Janette Helm Director Johnson Memorial Hospital in Indianapolis, Indiana.
Note: Product cover images may vary from those shown