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The Blended Learning Book. Best Practices, Proven Methodologies, and Lessons Learned

  • ID: 2218012
  • Book
  • November 2004
  • 352 Pages
  • John Wiley and Sons Ltd
Blended Learning It’s What Works

"Josh Bersin has simplified the complexity of the all–too–often confusing concept of blended learning. His in–depth research identifies best practices that are proven in the real world. This book is a must–read for training professionals who are trying to identify the right mix of media to create blended programs that get results."
James J. L’Allier, chief learning officer, Thomson NETg

"Blended Learning is one of the hottest topics in corporate training today. The Blended Learning Book is filled with examples, methodologies, and approaches that we find instrumental in making our programs successful. Josh Bersin’s experience and insights are valuable to any training professional."
Gerry Lang, director, Learning Platform and Services, Microsoft

"Blended Learning is a complex topic and Josh Bersin makes it easy. This book helps training managers understand why, when, and how to implement blended programs that really work."
Kevin Oakes, CEO, SumTotal Systems Inc.

"Blended Learning by using multiple delivery channels is core to our training strategy. This book gives readers valuable insights developed through years of experience. Bersin’s book should be on the ‘must read’ list for any training professional."
Bob Dean, chief learning officer, Grant Thornton LLP

"Blended Learning is a powerful approach to drive results in corporate training. Josh Bersin’s book captures the essentials and gives you the methodologies and tips you need to be highly successful."
Eli Munzer, director, e–Learning, Verizon

Note: Product cover images may vary from those shown

Chapter One : How Did We Get Here? The History of Blended Learning.

The Evolution of Technology–Based Training.

Instructor–Led Training.

Mainframe–Based Training.

Satellite–Based Live Video.

The PC CD–ROM Era.

Development of Learning Management Systems and AICC.

Enter Web–Based Training: The First Generation.

Today: A Wide Range of Options.

Lessons Learned in This Chapter.

Chapter Two: The Business of Blended Learning.

The Issue of Limited Resources.

Portfolio Management: Identifying High–Impact Investments.

Program Portfolio Allocation.

The Trap of Cost Reduction Programs.

High–Impact Programs.

Creating Measurable Goals.

Certification Programs: A Special Case.

Alignment with Business Objectives.

Blended Learning Is a Powerful Business Tool.

Lessons Learned in This Chapter.

Chapter Three: Blended Learning Design Concepts.

How Do People Learn?

The Goal of Mastery.

Six Modes of Learning.

Research Supports the Value of Experiential Learning.

Blending Works: Thompson Job Impact Study.

Cultural Goals: Socialization and Gaining Attention.

The Four Types of Corporate Training.

Tracking and Reporting as a Program Characteristic.

Lessons Learned in This Chapter.

Chapter Four: Proven Blended Learning Models.

The Two Approaches to Blended Learning.

Five Specific Blended Learning Models.

Lessons Learned in This Chapter.

Chapter Five: Eight Criteria for Selecting the Blending Model.

Criterion 1: Program Type.

Criterion 2: Cultural Goals.

Criterion 3: Audience.

Criterion 4: Budget.

Criteriion 5: Resources.

Criterion 6: Time.

Criterion 7: Learning Content.

Criterion 8: Technology.

Lessons Learned in This Chapter.

Chapter Six: Developing the Budget.

Sizing the Budget: Define the Size of the Problem.

Compute Cost Per Learner.

Economics of Blended Learning.

The Five Components of the Budget.

Real Costs: The Blended Learning: What Works Study.

Lessons Learned in This Chapter.

Chapter Seven: Media Selection: The Right Blend.

Review of the Selection Criteria.

The Sixteen Media Types.

When to Use Instructor–Led Training.

When to Use On–the–Job Exercises.

When to Use Live vs. Self–Study.

Program Type 1: Information Broadcast Programs.

Program Type 2: Critical Knowledge Transfer Programs.

Program Type 3: Skills and Competency Programs.

Program Type 4: Certified Skills and Competencies.

Media Selection.

Lessons Learned in This Chapter.

Chapter Eight: Content Development.

The Instructional Design Team.

Typical Content Development Challenges.

Developing a Program Plan.

The Instructional Plan.

Developing Standards.

Making Content Reusable.

e–Learning Content Development Process.

Working with SMEs.

Developing Webinar or Live e–Learning Content.

Development Tools.


Content Development Tips and Techniques.

Outsourcing Content Development.

Lessons Learned in This Chapter.

Chapter Nine: Learning Technology and Infrastructure.

Review of Blended Learning Infrastructure.

Using and Setting Standards.

How Much Learning Infrastructure You Need.

Do You Need an LMS at All?

Low–Cost LMS Approaches.

LCMS and Development Tools.

Lessons Learned in This Chapter.

Chapter Ten: Program Management: Launch, Rollout, Support.

The Challenge of Utilizing e–Learning.

Review the Program Schedule.

Program Launch.

Executive and Management Support.

Specific Launch Events.

Ongoing Marketing.

Support and Operations.

Learning Labs.

Field Coordinators.

Measuring and Reporting Progress.

Communication with Upper Management.

Communication with Line Management.

Lessons Learned in This Chapter.

Moving Forward.

Why Blended Learning Is So Important.

Where Blended Learning Is Going.


Appendix A: Case Studies and Solutions.

Appendix B: Blended Learning Study: Financial Overview.

Appendix: C: Case Study Business Strategies.

Appendix D: Program Checklist.

Appendix E: Eight Criteria for Media Selection.

Appendix F: Sixteen Media Types and Descriptions.

Appendix G: Glossary.

Appendix H: Selected Samples of Courseware and Media.

Appendix I: Sample Detailed Instructional Plan.

About the Author.


Pfeiffer Publications Guide.

Note: Product cover images may vary from those shown
Josh Bersin
Note: Product cover images may vary from those shown