"Twitter′s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world–changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real–life examples."
@craignewmark, Craig Newmark, founder of Craigslist, Inc.
"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign."@aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business
"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz–Ortiz is one of the best at showing you how."
@johnwoodRTR, John Wood, founder, Room to Read, and author, Leaving Microsoft to Change the World
"#Twitter4Good is a must–read for any organization hoping tolay a strong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."
@amanda, Amanda Rose, founder, Twestival
"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday′s world."
@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps
"#Twitter4Good is a must–read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."
@kanter, Beth Kanter, coauthor, Networked Nonprofit
Chapter 1 Be a Force for Good 3
Chapter 2 T (Target): Why Tweet? 13
Chapter 3 W(Write): Why You Should Tweet like Kanye 43
Chapter 4 E (Engage): Tools to Win 75
Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117
Chapter 6 T (Track): Making Sure You ve Hit Your Mark 139
Chapter 7 Applying the T.W.E.E.T. Framework 161
Top Questions Reference List 193
About the Author 200