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Twitter for Good. Change the World One Tweet at a Time

  • ID: 2218290
  • Book
  • September 2011
  • Region: Global
  • 224 Pages
  • John Wiley and Sons Ltd
Praise for Twitter for Good

"Twitter′s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world–changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real–life examples."
@craignewmark, Craig Newmark, founder of Craigslist, Inc.

"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign."
@aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business

"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz–Ortiz is one of the best at showing you how."
@johnwoodRTR, John Wood, founder, Room to Read, and author, Leaving Microsoft to Change the World

"#Twitter4Good is a must–read for any organization hoping tolay a strong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."
@amanda, Amanda Rose, founder, Twestival

"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday′s world."
@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps

"#Twitter4Good is a must–read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."
@kanter, Beth Kanter, coauthor, Networked Nonprofit

Note: Product cover images may vary from those shown
Foreword ix

by Biz Stone

Preface xv

Introduction 1

Chapter 1 Be a Force for Good 3

Chapter 2 T (Target): Why Tweet? 13

Chapter 3 W(Write): Why You Should Tweet like Kanye 43

Chapter 4 E (Engage): Tools to Win 75

Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117

Chapter 6 T (Track): Making Sure You ve Hit Your Mark 139

Chapter 7 Applying the T.W.E.E.T. Framework 161

Conclusion 191

Top Questions Reference List 193

Resources 195

Acknowledgments 197

About the Author 200

Index 201

Note: Product cover images may vary from those shown
Claire Diaz–Ortiz
Note: Product cover images may vary from those shown