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How. Why How We Do Anything Means Everything. Expanded Edition

  • ID: 2218349
  • Book
  • 384 Pages
  • John Wiley and Sons Ltd
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"My friend Dov Seidman has dedicated his life′s work to studying how people conduct their business and their lives. As we settle into the twenty–first century with all of its unique challenges . . . it′s clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."

From the Foreword by
President Bill Clinton

"Dov Seidman′s How is a brilliant social–ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old–fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how not just how much."
Thomas L. Friedman, New York Times columnist

"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today′s wired and transparent global economy, companies that ′outbehave′ their competitors ethically will also tend to outperform them financially."
Fortune magazine

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Foreword xi

Preface xiii

Prologue: Making Waves 1

Part I: How We Have Been, How We Have Changed 13

Introduction: The Spaces between Us

CHAPTER 1: From Land to Information 17

Lines of Communication.

Getting Flattened.

CHAPTER 2: Technology′s Trespass 25

The Ties That Bind Us.

Distance Unites Us.

Can You Hear Me.


The Age of Transparency.

The Persistence of Memory.

The Information Jinni Is Out of the Lamp.

CHAPTER 3: The Journey to HOW 41

Just Do It.

The Certainty Gap.

The Limitations of Rules.

Outbehaving the Competition.

How We Go Forward.

Part II: How We Think 57

Introduction: The Paradox of Journey.

CHAPTER 4: Playing to Your Strengths 63


You Can Judge a Book by Its Cover.

Looking Out for Number Two.

The Evolution of What Is Valuable.

Believe It.

CHAPTER 5: From Can to Should 81

Rules as Proxies.

Dancing with Rules.

On the Tip of Your Tongue.

Unlocking Should.

Risk and Reward.

CHAPTER 6: Keeping Your Head in the Game 103


Small Lapses, Large Costs.


Doing Consonance.


Putting It in the Whole.

Part III: How We Behave 125

Introduction: How We Do What We Do.

CHAPTER 7: Doing Transparency 129

Beyond Proxies and Surrogates.


The Market Defines You.

Say You Are Sorry.

Interpersonal Transparency.

Sig, Don′t Zag.

CHAPTER 8: Trust 157

The Soft Made Hard.

How High Is the Ceiling?

Going on a TRIP.


Doing Trust.

Trust Is the Drug.

Trust, but Verify.

CHAPTER 9: Reputation, Reputation, Reputation 181

Reputation in a Wired World.

Reputational Capital.

Mismanaging Reputation Management.

A Second Chance.

Part IV: How We Govern 209

Introduction: Innovating in HOW.

CHAPTER 10: Doing Culture 215

The Sum of All HOWs.

The Spectrum of Culture.

The Four Types of Culture.

Five HOWs of Culture.

CHAPTER 11: The Case for Self–Governing Cultures 241

Self–Governance on the Shop Floor.

Freedom Is Just Another Word.

Taking Culture for a Test–Drive.

Closing Gaps.

Values in Action.

A Journey to Culture.

Why Self–Governance Is the Future of Business.

CHAPTER 12: The Leadership Framework 267


Walking the Talk.

The First Five HOWs of Leadership.

Circles in Circles (A Thought).

The Leadership Framework, Continued.

Afterword 299

HOWs Matter 305

Acknowledgments 307

Notes 315

Selected Bibliography 331

Index 337

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Dov Seidman
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