From the Foreword by
President Bill Clinton
"Dov Seidman′s How is a brilliant social–ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old–fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how not just how much."
Thomas L. Friedman, New York Times columnist
"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today′s wired and transparent global economy, companies that ′outbehave′ their competitors ethically will also tend to outperform them financially."
Prologue: Making Waves 1
Part I: How We Have Been, How We Have Changed 13
Introduction: The Spaces between Us
CHAPTER 1: From Land to Information 17
Lines of Communication.
CHAPTER 2: Technology′s Trespass 25
The Ties That Bind Us.
Distance Unites Us.
Can You Hear Me.
The Age of Transparency.
The Persistence of Memory.
The Information Jinni Is Out of the Lamp.
CHAPTER 3: The Journey to HOW 41
Just Do It.
The Certainty Gap.
The Limitations of Rules.
Outbehaving the Competition.
How We Go Forward.
Part II: How We Think 57
Introduction: The Paradox of Journey.
CHAPTER 4: Playing to Your Strengths 63
You Can Judge a Book by Its Cover.
Looking Out for Number Two.
The Evolution of What Is Valuable.
CHAPTER 5: From Can to Should 81
Rules as Proxies.
Dancing with Rules.
On the Tip of Your Tongue.
Risk and Reward.
CHAPTER 6: Keeping Your Head in the Game 103
Small Lapses, Large Costs.
Putting It in the Whole.
Part III: How We Behave 125
Introduction: How We Do What We Do.
CHAPTER 7: Doing Transparency 129
Beyond Proxies and Surrogates.
ICU, UC Me.
The Market Defines You.
Say You Are Sorry.
Sig, Don′t Zag.
CHAPTER 8: Trust 157
The Soft Made Hard.
How High Is the Ceiling?
Going on a TRIP.
Trust Is the Drug.
Trust, but Verify.
CHAPTER 9: Reputation, Reputation, Reputation 181
Reputation in a Wired World.
Mismanaging Reputation Management.
A Second Chance.
Part IV: How We Govern 209
Introduction: Innovating in HOW.
CHAPTER 10: Doing Culture 215
The Sum of All HOWs.
The Spectrum of Culture.
The Four Types of Culture.
Five HOWs of Culture.
CHAPTER 11: The Case for Self–Governing Cultures 241
Self–Governance on the Shop Floor.
Freedom Is Just Another Word.
Taking Culture for a Test–Drive.
Values in Action.
A Journey to Culture.
Why Self–Governance Is the Future of Business.
CHAPTER 12: The Leadership Framework 267
Walking the Talk.
The First Five HOWs of Leadership.
Circles in Circles (A Thought).
The Leadership Framework, Continued.
HOWs Matter 305
Selected Bibliography 331