Praise for The Art of Doing Good
"A nuanced and thorough portrait of the phenomenon of generosity in action, by visionary practitioners not only of the art of doing good, but of the art of transforming society. If the world is to be repaired and redeemed, it will be through the work of Bronfman and Solmon, the visionaries they write about in this book, and the visionaries they will yet inspire."
Frederick M. Lawrence, president, Brandeis University
"In The Art of Doing Good, Charles Bronfman and Jeffrey Solomon vividly describe the feelings of overwhelming challenge, unbridled passion, and consuming purpose that every social entrepreneur experiences when establishing a new organization. Providing inspiration and thoughtful advice, this book is for both aspiring social entrepreneurs and accomplished practitioners, helping them navigate the myriad trials and opportunities they will encounter as agents of change."
Laura Arrillaga–Andreessen, author, New York Times bestseller Giving 2.0: Transform Your Giving and Our World
"Charles Bronfman′s goodness is displayed through his inspiration, talent, and passion for philanthropy, and The Art of Doing Good is a masterpiece for all to enjoy not just nonprofits alone. It is about how each and every one of us can leave our own mark in society through our own positive creations."
Robert K. Kraft, chairman and CEO, New England Patriots and The Kraft Group
"Charles Bronfman and Jeff Solomon′s new book crackles with compelling portraits of social change. Aspiring leaders will return to these stories again and again to find both inspiration and practical advice for their own journeys."
Susan Wolf Ditkoff, partner and cohead, philanthropy practice, The Bridgespan Group
"Charles Bronfman has been involved in the charitable world for his entire life. His knowledge combined with his passion creates effective giving. Philanthropists will find his insights not only interesting, but helpful, as they move forward on their own path of giving."
Bernie Marcus, chairman, The Marcus Foundation, and cofounder, The Home Depot
INTRODUCTION: How to Change the World 1
PART ONE Sources of Inspiration
1 That Aha! Moment: When Inspiration Strikes 17
2 The Prequel: The Backstory: The History Behind the Idea 31
PART TWO Bringing Your Idea to Life
3 What It Takes: Can You Really Do This? 49
4 Getting off the Ground: At Some Point You Need to Get Real 65
5 Being the Brand: Identifying with Your Organization 77
6 The Pros and Cons of Partnerships: Do Your Research 85
7 Finding Support: Use Your Connections 95
8 Setting Goals and Keeping on Track: Start Small and Grow 109
9 Staffing Up: Your Most Vexing Resource: People! 125
10 Hard Knocks: Weathering the Storms 135
11 Preparing for Rollout: Ramping Up 149
PART THREE Managing the Organization
12 Becoming a Manager: The Change 161
13 The Board: How the Board Can Help 169
14 Transparency: No Secrets 179
15 Planning for the Future: What to Do Next 185
16 The Money Side: Money Is Not a Dirty Word 203
17 Making Your Exit: How Do You Know When It Is Time to Go? 215
EPILOGUE: The Value of Leadership 223
PART FOUR Resources
RESOURCE A: Index of Nonprofit Resources 229
RESOURCE B: Major Supporters of Capacity Building 261
ABOUT THE AUTHORS 267