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Development for Academic Leaders. A Practical Guide for Fundraising Success. Edition No. 1

  • ID: 2218469
  • Book
  • October 2012
  • 256 Pages
  • John Wiley and Sons Ltd

In addition to their other duties, academic leaders are expected to network with potential donors and to be productive and enthusiastic fundraisers. More often than not, however, academic leaders are given little or no training on how to be savvy fundraisers for their institutions.

Development for Academic Leaders is a much-needed resource that offers a concise yet comprehensive guide to fundraising for those who are new to the process. The book clarifies roles, responsibilities, programs, activities, politics, and funding sources as well as offering a review of the overall process.

Written by Penelepe C. Hunt, a successful practitioner of and noted expert in academic fundraising, the book includes information on attracting and retaining effective development officers and contains suggestions for deans (and other campus leaders) for working effectively with these valued members of their institutions. Hunt introduces novice fundraisers to the cycle of giving (identification, qualification, cultivation, solicitation, and stewardship) and provides information on how and when to take part in the fundraising process. She defines the various types of funding including annual gifts, major gifts, planned gifts, and principal gifts and reveals why ascertaining which type of gift will be most appealing to a donor is an important part of planning for a successful solicitation. Development for Academic Leaders also contains suggestions for overcoming reluctance on the part of leaders to ask potential donors for a gift. Hunt explains that donors do not give merely because our programs need and deserve support. They give because of their own desires, passions,and aspirations.

Development for Academic Leaders also reveals the importance of participating in your institution's overall development communications efforts and offers a general overview of campaign and event principles and how you can use these funding strategies to the advantage of your college.

For any academic leader who participates in their program's fundraising efforts, this important resource offers a wealth of information for becoming a creative, skilled, and successful part of the fundraising team.
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Foreword by John Lippincott ix

Part One: Development and Academic Leaders 1

1 The Role of Academic Leaders in Development 3

2 Staffing 9

3 Working with the Central Development Office 29

4 Prospect Management 33

5 Organizing Your Time for Development Success 41

Part Two: Development Basics from an Academic Leader’s Perspective 47

6 The Cycle of Giving 49

7 Types of Giving 57

8 Stepping into a Donor Relationship 65

9 Cultivation 71

10 Solicitation 85

11 Stewardship 101

Case Study: Engaging High-Profile Alumni 111

Part Three: Development Program Components 117

12 Communications 119

13 Campaigns 127

14 Annual Giving 139

15 Events 147

16 Corporations and Foundations 157

17 Advisory Committees 163

Case Study: The Rewards of Long-Term Relationships 179

Part Four: Special Topics 185

18 Notes for Department Heads, Center and Institute Directors, and Other Academic Leaders 187

19 Engaging Campus Leadership in Your Development Efforts 193

20 Working with Donors Across Program Lines 201

21 Engaging Your Own Community 207

22 For Presidents and Provosts 211

23 Leadership Transitions 217

Case Study: Coordinating Donor Relationships Across Programs 223

Recommended Resources 231

Acknowledgments 233

The Author 235

Index 237

Note: Product cover images may vary from those shown
Penelepe C. Hunt
Note: Product cover images may vary from those shown