Share This. The Social Media Handbook for PR Professionals

  • ID: 2218530
  • Book
  • 260 Pages
  • John Wiley and Sons Ltd
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Share This is a practical handbook to the biggest changes taking place in the media and its professions. It has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel and was written in the cloud using many of the social techniques that it addresses.

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List of Contributors x

Foreword by Jane Wilson xi

Introduction by Stephen Waddington xiii

Part I Changing Media, Changing PR 1

1 An Introduction to Social Networks 3Katy Howell

Part II Planning 13

2 Kick Start Your Social Media Strategy 15Simon Sanders

3 What has Google Ever Done for PR? 23Andrew Smith

4 Integrating Traditional and Social Media 31Helen Nowicka

5 Social Media Guidelines: Creating Freedom Within a Framework 39Gemma Griffiths

6 Open Communication: Psychology, Ethics and Etiquette 49Becky McMichael

Part III Networks 59

7 Facebook: A Way to Engage with Your Audiences 61Robin Wilson

8 Twitter: The Unstoppable Rise of Microblogging 71Alex Lacey

9 LinkedIn: Social Networking for Professionals 79Matt Appleby

10 Google+: Better than Buzz? 87Dan Tyte

11 The Business of Blogging 93Stephen Waddington

Part IV Online Media Relations 101

12 Modern Media Relations and Social Media Newsrooms 103Stuart Bruce

13 Brands as Media 113Rob Brown

14 The Future of Broadcast 121Russell Goldsmith

15 Media Relations Modernised 129Adam Parker

16 Pitching Using Social Media 137Julio Romo

Part V Monitoring and Measurement 145

17 Real–Time Public Relations 147Philip Sheldrake

18 Social Media Monitoring 157Andrew Smith

19 Measuring Social Media 163Richard Bagnall

Part VI Skills 175

20 Skilling Up for the Future 177Daljit Bhurji

21 The Future of PR Education 185Richard Bailey

Part VII Industry Change 193

22 Employee Engagement: How Social Media are Changing Internal Communication 195Rachel Miller

23 Back to the Future for Public Sector Communications 205Mark Pack

24 Modernising Public Affairs for the Digital Age 213Stuart Bruce

25 Social Media and the Third Sector 221Simon Collister

Part VIII The Future 229

26 Here Comes Web 3.0 and the Internet of Things 231
Philip Sheldrake

Index 237

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CIPR (Chartered Institute of Public Relations)
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