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The Blackwell Encyclopedia of Management, Marketing. Volume 9. Blackwell Encyclopaedia of Management

  • ID: 2218561
  • Book
  • June 2006
  • 416 Pages
  • John Wiley and Sons Ltd
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends
Note: Product cover images may vary from those shown
Preface.

About the Editors. 

Contributors.

Dictionary Entries A-Z.

Index.

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Dale Littler University of Manchester.
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