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The Blackwell Encyclopedia of Management. Marketing. 2nd Edition. Blackwell Encyclopaedia of Management

  • ID: 2218561
  • Book
  • June 2006
  • Region: Global
  • 416 Pages
  • John Wiley and Sons Ltd
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The first edition of the
Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
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Preface.

About the Editors. 

Contributors.

Dictionary Entries A–Z.

Index.

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Dale Littler
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