Innovation X. Why a Company's Toughest Problems Are Its Greatest Advantage

  • ID: 2219901
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for Innovation X

"Want your product or service to succeed? Read this book. Through case studies and analyses, Adam Richardson demonstrates that in today′s complex world it is necessary to treat products or services as integrated systems of customer experiences, not as isolated offerings. This book is essential reading for anyone involved with products or services, which in the world of business means everyone."
Don Norman, Nielsen Norman group, and author, Emotional Design

"Innovation X offers a smart, powerful framework for companies large and small to create and advance not just an innovation culture but an innovation strategy. It′s a high–level book for high–level people or for everyone bright, creative, and ambitious enough to want to make a huge impact in their organization."
Daniel H. Pink, author, A Whole New Mind and Drive

"Adam Richardson brilliantly hits upon a global, macro trend that is impacting all corporations, large and small the blurring of lines between historically siloed industries, companies, products, and solutions. Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time."
Michael Mendenhall, senior vice president and chief marketing officer, HP

"Innovation X is a brilliant design and business book. What makes its brilliance particularly intense is Adam Richardson′s recognition that grand ′innovation strategies′ matter less than simple ′innovation behaviors.′ Because he is a tactical practitioner as well as a strategic thinker, Richardson gives the reader graspable tools for transforming innovation cultures and processes."
Michael Schrage, MIT Sloane School Center for Digital Business, and author, Getting Beyond Ideas

"Ever wonder why design firms can predictably deliver the big innovations that corporations often can′t? In your hands is the answer, and guess what there is no magical process! It′s a strategic approach to thinking and collaboration which Adam has kindly laid out for you based on years in the trenches at frog design. Read it and you just might do something you′ll really be proud of."
Eric Ryan, cofounder, Method Home

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1. Living in an X–Problem World.

2. The Innovation X Framework.

3. Immersion.

4. Convergence.

5. Divergence.

6. Adaption.

7. Strategy.

8. Organization.

9. Truths.




About the Author.


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Adam Richardson is a creative director at frog design, inc., a global innovation and design consultancy, where he has worked with companies such as HP, Intel, Yahoo, Motorola, and Logitech. His background combines experience in product development, interaction design, product strategy, and customer research. Richardson writes regularly on design and business, and speaks at conferences worldwide. In addition to teaching design and user research, he is a guest lecturer at the École Nationale Supérieure de Création Industrielle in Paris and at the IESE University of Navarra in Barcelona. Richardson earned his BFA in Industrial Design from the California College of the Arts, and a multi–disciplinary MA from the University of Chicago.

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frog design is one of the world′s foremost global innovation firms, helping companies create and bring to market meaningful products, services, and experiences. With a team of more than four hundred designers, technologists, strategists, and analysts, the company delivers fully convergent experiences that span multiple technologies, platforms, and media for clients such as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others. Headquartered in San Francisco, frog has offices in Austin, New York, Seattle, Milan, Amsterdam, Munich, and Shanghai.

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