"For those who view the training function as a strategic service, this book deftly updates detailed consultative models for the realities of post dot–com e–learning . For those that do not view the training function as a strategic service, this book will change your mind.
Both politically and technologically savvy, Morrison′s breadth of understanding coupled with what can only be called humanity, makes this worthwhile and even exciting. My advice would be to read it with a colleague so you do not have to waste time recounting it before you get going." Clark Aldrich, Co–founder of SimuLearn
"Don Morrison provides a clear insight into where the maturing e–learning world is headed and how to develop a strategy to get there successfully. True to the title, he delivers pragmatic advice, appropriate cautions, and asks and answers some of the tough questions often missed during implementation.
Don shares my passion for the very real and pending promise of personalized learning for all adults, and articulates this clearly for all who read this book. Highly recommended reading." Wayne Hodgins, Strategic Futurist and Director of Worldwide Learning Strategies, Autodesk Inc.
Part I: E–Learning Primer.
Chapter 1: Defining Terms:Get Comfortable with E–Learning.
Chapter 2: The New Learning Landscape:E–Learning Is Here to Stay.
Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We′re Getting It Right?
Chapter 4: The E–Learning Cycle:Once Is Not Enough.
Part II: Learning Strategy.
Chapter 5: Business Drivers:The Real Reasons for Implementing E–Learning.
Chapter 6: E–Learning Strategy:Dramatically Improve Your Chance of Success.
Part III: Implementation.
Chapter 7: The Project Team:Who You Need What They Do.
Chapter 8: Infrastructure:Denial Isn′t an Option.
Chapter 9: Vendor Relationships:Good Partners Help You Learn and Move Fast.
Chapter 10: Learning Management Systems:The Engines of E–Learning.
Chapter 11: Testing:Mission–Critical, Not Nice to Have.
Part IV: Delivery.
Chapter 12: Multi–Channel Delivery:Leveraging the Learning Value Chain.
Chapter 13: Learner Support:Learning With the Aid of a Safety Net.
Chapter 14: Developing Curricula:Signposted Paths to Performance Improvement.
;Chapter 15: E–Learning Standards:Protecting Investment and Leveraging Technology.
Chapter 16: Instructional Design:Must Try Harder.
Chapter 17: The Content Development Process:Managing E–Learning′s Payload.
Part V: Case Studies.
Chapter 18: PwC Consulting:Integrating Learning and Knowledge.
Chapter 19: BP:Embedding an E–Learning Capability.
Chapter 20: The Royal Bank of Scotland Group:Delivering in an Immature Market.
Chapter 21: The Dow Chemical Company:High Commitment, High ROI, High Volume.
Part VI: Future Directions.
Chapter 22: Future Directions:Where E–Learning Is Headed.
Appendix 1: E–Learning Newsletters.
Appendix 2: Online Resources.
Appendix 3: Glossary.