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Entrepreneur Magazine. Bringing Your Product to Market. Edition No. 1

  • ID: 2220102
  • Book
  • March 1997
  • 376 Pages
  • John Wiley and Sons Ltd
Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you'll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You'll also discover how to handle some very tricky issuesthat are crucial to your success, including

Knowing when your product is market ready

Creating a step-by-step product-to-market strategy

Adjusting your strategy to changing market conditions

Finding financial help from investors, manufacturers, anddistributors

Having manufacturers pay development costs prior tolicensing

Also available from the Entrepreneur Magazine library:

The Entrepreneur Magazine Small Business Advisor

The Entrepreneur Magazine Small Business Answer Book

Guide to Integrated Marketing

Human Resources for Small Businesses

Making Money with Your Personal Computer

Small Business Legal Guide

Starting a Home-Based Business

Starting an Import/Export Business

Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine

50% discount on Entrepreneur Magazine subscription

1/2 price admission to any Entrepreneur Magazine Small BusinessExpo

Discount on American Entrepreneurs Association membership

See details and coupons in back of book.
Note: Product cover images may vary from those shown
GETTING STARTED.

Facing Realities: Hard Work Lies Ahead.

Financing: Forget the Myths--Here's the Truth.

Drop Your Paranoia: Talk about Your Product Idea!

Professionalism: Know What You're Doing.

Licensing: The Preliminary Work.

THE GO/NO-GO DECISIONS.

Distribution: Nothing Is More Important.

Product Appeal: Will Customers Buy?

Manufacturing Costs: Can Your Product Make a Profit?

Inside Help: Everyone Needs Key Contacts.

Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.

SELLING YOUR PRODUCT.

The First Sales Period: Proving a Product Will Sell.

Evaluating Initial Sales Results--Before You Spend BigMoney.

Licensing: Now Is the Ideal Time.

The Transitional Period: Growing Your Business.

Checklists for a Smooth-Running Company.

The Business Plan: Turning into an Operating Company.

Financing the Growing Business.

Conclusion: Exhilarating Times: You Too Can Be Successful.

Appendix.

Glossary.

Helpful Sources.

Index.
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Don Debelak
Note: Product cover images may vary from those shown
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