Under–the–Radar Creative Work.
The New Creative Rules for Getting Under the Radar.
Using Word of Mouth to Get Under the Radar.
Brand Planning: The Road Map for Getting Under the Radar.
Using Media to Get Under the Radar.
Running an Under–the–Radar Agency.
Developing an Under–the–Radar Creative Department.
The Last Word: It′s Time to Raise Your Radar Again!
"This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know whento listen and when to argue with a client. They′re not just smart and creative, they are serious strategic thinkers."––Roger Ailes, Chairman and CEO Fox News
"Any book that helps a company deal with our overcommunicated world is worth reading. Under the Radar is definitely one of those books."––Jack Trout, Trout and Partners Ltd.,Author of The New Positioning: The latest on the World′s #1 Business Strategy
"If you want to understand how ad executives create smart, innovative advertising, Richard and Jon′s book is a must read." ––Valerie SalembierPublisher, Esquire magazine
"Kirshenbaum and Bond′s genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York′sdrinking water, Kirshenbaum and Bond showed us how to speak truth to power–and be heard!"––Robert F. Kennedy, Jr.