Insider′s guide to proposals and contracts. Gives plenty of examples to use in your own consulting practice.
Marketing secrets your boss never told you. Tips on creating demand for your services and keeping your clients coming back for repeat business.
PLUS ALL–NEW MATERIAL ON:
- Creating your personal strategic marketing plan. A step–by–step guide to developing and maintaining your competitive edge.
- Learn from the pros. "Meet the Pros" interviews show how successful consultants handled some of the very problems you′re likely to encounter.
- Building successful client relationships. The inside scoop on keeping clients happy while protecting your own professional interests.
- The technical challenges of consulting. A consultant′s primer on problem–solving, coping with the information explosion, and organizing for maximum productivity.
Defining Your Own Business Identity.
Who Becomes a Consultant?
Three Fundamental Truths of Technical Marketing.
Marketing Secrets Other Consultants Won′t Tell You.
Your Blueprint for Marketing Success.
The Sales Meeting.
Proposals and Contracts.
Projecting a Professional Image.
Dealing With the Client.
Financing a New Consulting Practice.
Setting Up Your Business.
Office Space and Stationery Needs.
Goals and Planning for the Future.
The Technical Challenges of Consulting.
Making the Transition.
Playing Your Game.
Suggested Reading List.