The PDMA ToolBook 1 for New Product Development. Product Development and Management ToolBooks

  • ID: 2220130
  • Book
  • 480 Pages
  • John Wiley and Sons Ltd
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Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross–functional coverage of such topics as:

  • Dealing with project and portfolio risk
  • Improving portfolio management
  • Surviving as a project champion
  • Modeling the pipeline
  • Technology Stage–Gating
  • Hunting for winners in the Fuzzy Front End
  • Trend mapping and lead–user analysis
  • And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

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Contricutors.

Introduction.

PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.

Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).

Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).

Telephoning Your Way to Compelling Value Propositions (G. Castellion).

Focusing NPD Research on Customer–Perceived Value (C. Miller and D. Swaddling).

PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.

Product Champions: Crossing the Valley of Death (S. Markham).

Managing Product Development Teams Effectively (R. Leenders, et al.).

Decision Making: The Overlooked Competency in Product Development (M. Deck).

How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).

PART 3: PROCESS OWNER TOOLS.

Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).

Lead User Research and Trend Mapping (L. Meadows).

Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).

Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).

PART 4: PORTFOLIO TOOLS.

Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).

Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).

Risk Management: The Program Manager′s Perspective (D. Dunham).

Process Modeling in New Product Development (P. Bunch and G. Blau).

The PDMA Glossary for New Product Development.

Index.
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Paul Belliveau
Abbie Griffin
Stephen Somermeyer
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