In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross–functional coverage of such topics as:
- Dealing with project and portfolio risk
- Improving portfolio management
- Surviving as a project champion
- Modeling the pipeline
- Technology Stage–Gating
- Hunting for winners in the Fuzzy Front End
- Trend mapping and lead–user analysis
- And much more
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).
Telephoning Your Way to Compelling Value Propositions (G. Castellion).
Focusing NPD Research on Customer–Perceived Value (C. Miller and D. Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, et al.).
Decision Making: The Overlooked Competency in Product Development (M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).
Risk Management: The Program Manager′s Perspective (D. Dunham).
Process Modeling in New Product Development (P. Bunch and G. Blau).
The PDMA Glossary for New Product Development.