Based on research in six economies – the UK, USA, Denmark, Greece, Hong Kong (China) and Australia – the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.
Demonstrating ′best practice′ by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet–based business innovation.
Series Preface by Rudy Hirschheim.
Introduction to B2C Strategies and Models (Steve Elliot).
Internet Retailing in Australia (Steve Elliot).
Internet Retailing in Denmark (Niels Bjørn–Andersen).
Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).
Internet Retailing in Hong Kong, China (Matthew Lee).
Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).
Internet Retailing in the United States (Don Lloyd Cook, et al.).
Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn–Andersen).
Research Model and Theoretical Implications (Steve Elliot).
Conclusion (Steve Elliot).