Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy–to–read. With in–depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts–and–bolts presentation focuses on how to create a prospect–centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
1 Introduction to Major Gifts.
2 Building a Major Gifts Program.
3 Board Leadership.
4 Making the Case for a Major Gift.
5 Cultivation of Major Gift Prospects.
6 Soliciting Major Gifts.
7 Motivating Donors: Recognition and Stewardship.
8 Special Opportunities in Major Gifts.