The Handbook of Communication and Corporate Reputation. Handbooks in Communication and Media

  • ID: 2221193
  • Book
  • 650 Pages
  • John Wiley and Sons Ltd
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With the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley–Blackwell s series of handbooks on communication and media reflects the growing importance of large businesses public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior–level students of journalism and marketing.

Large businesses and corporations can no longer rely on default goodwill from the public, but must be active promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications journalism, advertising, corporate and organizational communication, media law, history, and public relations come together to offer a state–of–the–art compendium of all that communication studies has to offer the study of corporate reputation.

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About the Editor ix

Notes on Contributors x

Acknowledgments xxvi

1 Corporate Reputation and the Multi–Disciplinary Field of Communication 1Craig E. Carroll

Section 1 Communication Disciplines of Reputation 11

2 Corporate Reputation and the Discipline of Public Opinion 13Cees B.M. van Riel

3 Corporate Reputation and the Discipline of Interpersonal Communication 20Sherry J. Holladay

4 Corporate Reputation and the Discipline of Organizational Communication 30Robyn Remke

5 Corporate Reputation and the Discipline of Advertising 40Nora J. Rifon, Karen Smreker, and Sookyong Kim

6 Corporate Reputation and the Discipline of Corporate Communication 53Peggy Simcic Brønn

7 Corporate Reputation and the Discipline of Public Relations 62Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot

8 Corporate Reputation and the Discipline of Management Communication 72James S. O Rourke

9 Corporate Reputation and the Discipline of Communication Management 81Anne Gregory

10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94Clarke L. Caywood

11 Corporate Reputation and the Discipline of Marketing Communication 104Richard J. Varey

12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121Craig E. Carroll

13 Corporate Reputation and the Discipline of Visual Communication 130Susan Westcott Alessandri

14 Corporate Reputation and the Discipline of Corporate Communication Law 141Karla K. Gower

Section 2 Theoretical Perspectives 151

15 Agenda–Building and Agenda–Setting Theory: Which Companies We Think About and How We Think About Them 153Matthew W. Ragas

16 Complexity Theory and the Dynamics of Reputation 166Priscilla Murphy and Dawn R. Gilpin

17 Communicatively Constituted Reputation and Reputation Management 183Stefania Romenti and Laura Illia

18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197Jeong–Nam Kim, Chun–ju Flora Hung–Baesecke, Sung–Un Yang, and James E. Grunig

19 Image Repair Theory and Corporate Reputation 213William L. Benoit

20 The Institutionalization of Corporate Reputation 222John C. Lammers and Kristen Guth

21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony

22 Relating Rhetoric and Reputation 249Øyvind Ihlen

23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262W. Timothy Coombs

24 Corporate Reputation and the Theory of Social Capital 279Vilma Luoma–aho

Section 3 Attributes of Reputation 291

25 Corporate Attributes and Associations 293Sabine Einwiller

26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective
Communication 306Juan Meng and Bruce K. Berger

27 Corporate Reputation and Workplace Environment 318Hua Jiang

28 Corporate Reputation and the Practice of Corporate Governance 334Justin E. Pettigrew and Bryan H. Reber

29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347Pan Ji and Paul S. Lieber

30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362Friederike Schultz

31 Reputation or Financial Performance: Which Comes First? 376Alexander V. Laskin

32 Who s in Charge and What s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388Robert L. Heath

33 Form Following Function: Message Design for Managing Corporate Reputations 404Peter M. Smudde and Jeffrey L. Courtright

Section 4 Contexts of Reputation 419

34 Contrabrand: Activism and the Leveraging of Corporate Reputation 421Jarol B. Manheim and Alex D. Holt

35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435Juan–Carlos Molleda and Rajul Jain

36 Corporate Branding and Corporate Reputation 446Esben Karmark

37 Corporate Reputation and Corporate Speech 459Robert Kerr

38 Corporate Reputation Management and Issues of Diversity 471Damion Waymer and Sarah VanSlette

39 Corporate Reputation in Emerging Markets: A Culture–Centered Review and Critique 484Rahul Mitra, Robert J. Green, and Mohan J. Dutta

40 The Power of Social Media and Its Influence on Corporate Reputation 497Tina McCorkindale and Marcia W. DiStaso

41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513Magda Pieczka and Theodore E. Zorn

42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson

43 Hidden Organizations and Reputation 545Craig R. Scott

Section 5 Communication Research and Evaluation 559

44 Corporate Reputation Measurement and Evaluation 561Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men

45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom–Line Impact of Reputation 574Yungwook Kim and Jungeun Yang

46 The Future of Communication Research in Corporate Reputation Studies 590Craig E. Carroll

Author Index 597

Subject Index 603

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Craig E. Carroll
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