Praise for The Secret Language of Leadership
"There is something very special about The Secret Language of Leadership. A lot of authors write about storytelling and other methods of leadership communication. What sets Steve Denning apart is his authenticity. He is one of the rare few who write about it from intensely personal experience. This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership."
Jim Kouzes, coauthor of the best–selling The Leadership Challenge and A Leader′s Legacy
"The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It′s all about the story."
Reed Hastings, CEO, Netflix Inc.
"I don′t think I have ever read a more compelling preface. And best of all, the advice Denning gives to the reader about speaking and writing is exemplified in the way he has written this impressive book."
James MacGregor Burns, distinguished senior scholar, James MacGregor Burns Academy of Leadership, University of Maryland, and author of Leadership
"The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it′s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say."
Richard Stone, story analytics master, i.d.e.a.s
Part One: What Is Transformational Leadership?
Introduction: Ten Mistakes Transformational Leaders Make.
1 The Secret Language of Leadership.
Part Two: The Language of Leadership: Key Enablers.
2 Articulating a Clear, Inspiring Goal.
3 The Leader s Own Story: Committing to the Goal.
4 Mastering the Audience s Story.
5 Cultivating Narrative Intelligence.
6 Telling Truthful Stories.
7 Leadership Presence: The Body Language of Leadership.
Part Three: The Language of Leadership: Key Steps.
8 Getting People s Attention.
9 Stimulating Desire.
10 Reinforcing with Reasons.
11 Continuing the Conversation.
Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996.
Appendix 2: Templates and Exercises.
Appendix 3:What s Your Narrative Intelligence?
About the Author.