Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world′s most underestimated and misunderstood companies.
For the first time, a UPS "lifer" tells the behind–the–scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100–year history of UPS and the life of its founder Jim Caseyone of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flasha model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti–marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
Big Brown reveals the truth about UPS, including:
- Why you′ve probably never heard of Jim Casey
- Where it all began$100 and a Seattle basement in 1907
- Why you′ll never find a UPS uniform for sale on eBay
- How the cult of the UPS driver developed and why it endures
- Why UPS employees "bleed brown"
Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.
1. The Cult of the UPS Driver.
2. The Greatest American Capitalist You′ve Never Heard of.
3. Birth of a Delivery Service: The Emerald City.
4. The First Big Brown: An Environment for Opportunity.
5. Determined Men Can Do Anything: New City, New Name.
6. Job for a Lifetime.
7. Going National.
8. Advancing Social Responsibility.
9. The World′s Ninth–Largest Airline.
10. Brown Around the Globe: Beyond the United States.
11. A Leader in Logistics: The Decision to Go Public.
12. The Legacy of Jim Casey.
Appendix A. UPS Glossary of Terms.
Appendix B. UPS Worldwide Facts.
About the Author.