to start you own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele? Or do you just have a nagging sense that there must be more to life?
If there is something you really want to do, but secretly fear you ll never do it, then you need this.
So scratch it
This is your kick in the pants.
To make your thing happen, you have to climb into the ring. You have to face your fears and move from talking to doing.
Of course, it s right and natural to have fears, but understanding them will keep you on top. And then you ll find that starting can instantly make things change. So say farewell to the status quo.
And that s the trick, you see. Simply start somewhere. Anywhere. But do it now.
For those working for others or for themselves, for those in love or out of love, for those who are artistic or scientific, the busy and the clock–watchers but mostly for those with ambition: This is what you need to start.
Waiting is futile. Starting is progress.
Sháá embrace fear without regret and through this book convincingly urges other to as well.
Sir James Dyson, Inventor and Industrial Designer
This is a great book; straightforward and to the point. To achieve the goals you set yourself, you have to take action and this book will help you do just that.
Deborah Meaden, Entrepreneur and Investor
A superb book that has the power to change your life
Robin Sharma, #1 bestselling Author of The Leader Who Had No Title and the Monk Who Sold his Ferrari
Clever, quick, easy to read and fun.
Brad Feld, MD Foundry Group, Tech Stars founder and Co–Author of Do More Easter and Venture Deals
Life doesn t come to you you have to go and find it. Sháá Wasmund has never sat back in her life and here she shares that infectious energy in such a way you can t help but catch the success bug.
Evelyn Webster, Executive Vice President, Lifestyle Group, TimeInc.
The FIRST reason to start something now YOU CAN 8
The SECOND reason to start something now Unconventional is Conventional 12
The THIRD reason to start something now The Feeling of Emptiness 20
The FOURTH reason to start something now That Ticking Sound 24
PART TWO THE ITCH 31
PART 3 FEAR AND REGRET 65
PART 4 START 107
The Elimination of Procrastination 112
PART 5 THE ART OF DECISION–MAKING 131
PART 6 AND ACTION 151
Sháá Wasmund′s entrepreneurial career had an unusual start. At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping to promote his next fight to a sell–out 48,000 live crowd and an 18 million TV audience. Sháá remains an ardent boxing fan.
Shortly after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sháá more about business than any MBA. To this day, Sháá credits James as being one her biggest sources of inspiration.
Richard Newton is an entrepreneur, consultant and writer. After spending almost ten years writing about business for The Sunday Telegraph, The Mail on Sunday and others, Richard decided to switch sides, walk the talk and run his own business. He co–founded a software company that supplies brand management solutions for many of the world s largest consumer brands.
He is now a co–founder, director, board adviser and/or mentor at a number of tech companies and start–ups including Screendragon, Call Trunk and Txt2Buy.