Go Do!. For People Who Have Always Wanted to Start a Business

  • ID: 2239344
  • Book
  • 216 Pages
  • John Wiley and Sons Ltd
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A refreshingly simple, easy-to-read guide to getting started in business

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.
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Acknowledgements vii

Introduction 1

1. Go Me! 9

2. Risk 29

3. Go You! 41

4. The Worst Five Excuses 57

5. The Invention Myth 83

6. Taking Responsibility 97

7. The Four Stages of Enterprise 107

8. Planning 119

9. Marketing 137

10. A Compelling Offer 157

11. Go Do! 171

About the Author 199

What People Have Been Saying About The Harbour Club Light 201

Index 203
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Jeremy Harbour
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