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What Makes Business Rock. Building the World's Largest Global Networks

  • ID: 2239438
  • Book
  • April 2011
  • Region: Global
  • 312 Pages
  • John Wiley and Sons Ltd

Praise for What Makes Business Rock

"Bill′s global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill on occasion to brandish the steel will he honed as a combat–decorated officer in Vietnam and go toe–to–toe with repressive government officials or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open–minded student of unfamiliar cultures a man trained in warfare who spent decades deploying entertainment, children′s programming, and health education all over the world." Philippe Dauman, President and Chief Executive Officer, Viacom

"Bill Roedy and I grew up together in the media world and I am proud to call him my friend. Bill is one of the few people who have played a role in all of the extraordinary changes we′ve seen since the earliest days of cable television. He has been a true pioneer, finding unique ways to extend the reach of MTV throughout the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world." Jeff Bewkes, Chairman and Chief Executive Officer, Time Warner

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Foreword xi

Preface xv

Chapter One Born in the U.S.A. 1

Chapter Two Survivor 37

Chapter Three Money for Nothing 67

Chapter Four Mo Money Mo Problems 97

Chapter Five Get the Party Started 129

Chapter Six We Will Rock You/We Are the Champions 163

Chapter Seven How to Save a Life 203

Chapter Eight Where Do We Go from Here? 233

Chapter Nine The Beginning Is the End Is the Beginning 257

Acknowledgments 265

Index 271

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Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks′ global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH–1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes.

David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).

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