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The Business of Being the Best. Inside the World of Go-Getters and Game Changers. Edition No. 1

  • ID: 2239476
  • Book
  • January 2012
  • Region: Global
  • 208 Pages
  • John Wiley and Sons Ltd
How the very best get to - and stay at - the top

From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field - CNN dubbed her "the female Jerry Maguire" - but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like "the best."

  • Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building
  • Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach
  • Connects high performance to values by showing how the best give back

No matter what you do or what game you play, Fletcher's authoritative and inspirational look at the top 1 percent will help you win.

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Contents Preface ix 1 The Quest to Become the Best 1 2 Negotiate Everything 19 3 Communicate Your Way to Success 71 4 Develop Your Likability 95 5 Give Back 113 6 Lead Like the Best 131 7 Build a Personal Brand 155 Notes 177 Acknowledgments 181 About the Author 183 Index 185 vii COPYRIGHTED MATERIALContents Preface ix 1 The Quest to Become the Best 1 2 Negotiate Everything 19 3 Communicate Your Way to Success 71 4 Develop Your Likability 95 5 Give Back 113 6 Lead Like the Best 131 7 Build a Personal Brand 155 Notes 177 Acknowledgments 181 About the Author 183 Index 185 vii COPYRIGHTED MATERIAL

Preface ix

1 The Quest to Become the Best 1

2 Negotiate Everything 19

3 Communicate Your Way to Success 71

4 Develop Your Likability 95

5 Give Back 113

6 Lead Like the Best 131

7 Build a Personal Brand 155

Notes 177

Acknowledgments 181

About the Author 183

Index 185

Note: Product cover images may vary from those shown
Molly Fletcher
Note: Product cover images may vary from those shown
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