Creativity at Work. Developing the Right Practices to Make Innovation Happen. J-B-UMBS Series

  • ID: 2239591
  • Book
  • 240 Pages
  • John Wiley and Sons Ltd
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

∗ Understand the creative preferences of organizations, departments, work groups, and individuals

∗ Identify and compare the different creativity profiles that describe specific purposes, practices, and people

∗ Produce the desired results by developing the right practices

∗ Blend creativity practices to meet the complex needs that characterize most work situations

o Develop required creative abilities in a team and in oneself
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Series Foreword.

Preface.

1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump–Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.

Notes.

Additional Resources and Readings.

The Authors.

Index.
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Jeff DeGraff
Katherine A. Lawrence
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