+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Creativity at Work. Developing the Right Practices to Make Innovation Happen. J-B-UMBS Series

  • ID: 2239591
  • Book
  • September 2002
  • Region: Global
  • 240 Pages
  • John Wiley and Sons Ltd
1 of 3
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

∗ Understand the creative preferences of organizations, departments, work groups, and individuals

∗ Identify and compare the different creativity profiles that describe specific purposes, practices, and people

∗ Produce the desired results by developing the right practices

∗ Blend creativity practices to meet the complex needs that characterize most work situations

o Develop required creative abilities in a team and in oneself
Note: Product cover images may vary from those shown
2 of 3
Series Foreword.


1. The Creativity Map: Discovering Your Best Practices for Creativity at Work.

2. Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go.

3. Imagine Practices: Breakthrough Creativity Through Jump–Starting and Forecasting.

4. Invest Practices: Profitable Creativity Through Partnering and Portfolios.

5. Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems.

6. Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces.

7. Putting It Together: Guiding, Managing, and Integrating Creativity.


Additional Resources and Readings.

The Authors.

Note: Product cover images may vary from those shown
3 of 3


4 of 3
Jeff DeGraff
Katherine A. Lawrence
Note: Product cover images may vary from those shown