Marketing Express. Marketing 04.01. Express Exec

  • ID: 2239638
  • Book
  • 122 Pages
  • John Wiley and Sons Ltd
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Fast track route to mastering all aspects of marketing

Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities

Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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Introduction to Express Exec

Introduction

Definition of Terms

The Evolution of Marketing

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making It Work

Frequently Asked Questions (FAQs)

Index
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John Mariotti is an internationally recognized executive, advisor, speaker and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on the boards of four consumer and industrial products companies. He is author of several books including Smart Things to Know About Marketing.
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