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Going Global. Enterprise 02.02. Express Exec

  • ID: 2239642
  • Book
  • January 2002
  • Region: Global
  • 118 Pages
  • John Wiley and Sons Ltd
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ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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Introduction to Express Exec

02.02.01 Introduction to Going Global

02.02.02 Definition of Terms: What is Going Global?

02.02.03 Evolution of Going Global

02.02.04 Implications of the Internet for Going Global: What can the Internet Offer?

02.02.05 The Issue of Globalization

02.02.06 The State of the Art of Going Global

02.02.07 Going Global Success Stories

02.02.08 Key Concepts and Thinkers

02.02.09 Resources for Going Global

02.02.10 Ten Steps to Assist Going Global

Frequently Asked Questions (FAQs)

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ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
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