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Trump Strategies for Real Estate. Billionaire Lessons for the Small Investor

  • ID: 2239856
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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How to invest in real estate like


Donald Trump is the world′s most famous real estate billionaire.

Now, George Ross, Trump′s closest advisor for twenty–five years (and co–star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits even on a fixer–upper or a single–family house.

Drawing on his unique insider perspective, Ross explains Trump′s strategies for:

Combining "location" with "innovation"

Adding "sizzle" and glamour to any building without wasting money

Making buyers and tenants eager to pay higher–than–market prices

Financing deals, marketing real estate, and managing properties

Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump′s biggest deals

Trump Strategies for Real Estate presents an in–depth look at the creative thinking that took Trump to the top. Whether you′re an experienced real estate investor or a novice, you′ll make more money on your investment if you use the proven strategies of a real estate billionaire.

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Foreword By Donald Trump.


Chapter 1. Sell yourself Like Trump: Five Personal Qualities You Need To Succeed in Real Estate.

Chapter 2. Think Big: How Trump Chooses Properties to Invest In.

Chapter 3. Principles of Negotiation: How Trump Uses Them.

Chapter 4. High–Powered Real Estate Negotiation Techniques and Tactics.

Chapter 5. The Trump Touch: Create "Sizzle," Glamour, and Prestige to Get Higher–Than–Market Prices for your Properties.

Chapter 6. Raising Money: Tactics for Attracting Lenders and Investors.

Chapter 7. Get Help From the Best real Estate Specialists You Can Find.

Chapter 8. Why Trump Building Projects Are Always On Time and Under Budget.

Chapter 9. Trump Marketing Strategies: Selling the "Sizzle" Sells the Product.

Chapter 10. How to Manage Property Like Trump: Treat It As A Customer Service Business.

Chapter 11. Holding Strategies and  Exit Strategies.


About the Author.

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George H. Ross
Andrew James McLean
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