The Rise of a Marketing System.
Evaluating Yourself as a Franchisor.
Is your Business Franchisable?
The Five Factors for Franchise Success.
The Rewards of Franchising.
The Disadvantages of Franchising.
Structuring your Franchise––An Overview.
Defining your Franchise Offering: Some Basic Elements.
What Obligations to Assume: The Franchisor as Servant.
Controlling your Franchise System.
Selling your Franchise.
One Last Look at Legalities.
Selected Management Issues.